Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency.
The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work.
Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries.
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Breathe (also known as Breathe HR/BreatheHR) is a UK HR platform, founded in 2012, for small and medium-sized businesses. It brings people records, leave, documents, performance, reporting and compliance into one place, replacing scattered spreadsheets and disconnected tools.
What's included
Core HR: secure central employee records and documents, holiday and leave requests, sickness and absence tracking, self-service, e-signatures, performance management (goals, feedback, one-to-ones, reviews), reporting and analytics.
Optional modules:
- e-Learning: training management, UK-specific courses, completion tracking
- Health and Safety: risk assessments, incident reports, certifications, compliance evidence
- Recruitment: hiring workflows, job ads, candidate tracking - Expenses: claims, receipts, manager approval, spend tracking
- Rota, Time and Attendance: shifts, availability, hours, attendance
In development: an AI Assistant answering HR and policy questions from company information. Payroll planned for late 2026.
Problems solved
- Scattered data → one accurate central record
- Chasing approvals → self-service, e-signatures, shared workflows
- Lean HR teams → start with Core HR, add modules as needs grow
Result: less duplicate entry and chasing, clearer visibility, more manager and employee involvement.
Who it's for
Best fit: UK SMEs with up to 200 employees moving HR off spreadsheets, e.g. start-ups, charities, healthcare, retail, education and professional services, especially with lean or shared HR roles.
Evaluate carefully: 200+ employees, or needs for multinational payroll, complex global compliance, extensive custom workflows or enterprise workforce planning. Not a global enterprise HCM suite.
Why Breathe
- 17,000+ businesses; 1,000+ UK HR consultancies
- From £24/month per organisation, no long-term contracts or hidden fees
- Free 14-day trial, no obligation
- UK-based support from setup onwards
- ISO 27001 and ISO 42001 accredited; GDPR-conscious; UK data centres, encryption, access controls
Bottom line: a flexible, self-service way for UK SMEs to organise HR and cut admin, with room to grow into recruitment, learning, safety, expenses, rotas and payroll (late 2026).
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Swiss Re
Swiss Re offers a comprehensive suite of reinsurance solutions designed to help insurers optimize risk management and enhance analytics across the entire insurance value chain. Their offerings encompass both property & casualty and life & health reinsurance, providing tailored coverage and innovative tools to meet the evolving needs of the re/insurance industry. By leveraging advanced technology and data-driven insights, Swiss Re enables clients to effectively manage risks, improve operational efficiency, and capitalize on new market opportunities. Dealing directly and working through brokers, its global client base consists of insurance companies, mid-to-large-sized corporations, and public sector clients. From standard products to tailor-made coverage across all lines of business, Swiss Re deploys its capital strength, expertise, and innovation power to enable the risk-taking upon which enterprise and progress in society depend.
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