Audience
Artificial intelligence solution for companies wanting to get consumer insights
About Ai Palette
Identify trends as they just emerge and understand the consumer needs which drive these trends. Using our proprietary Artificial Intelligence & Machine Learning algorithm, we identify the maturity of a trend and predict the future trajectory. Our algorithm accurately predicts trends, both short term and the ones that are expected to stay, and provides a first-mover advantage to you. Insights are based on real-time data, unlike traditional research, thereby providing an opportunity to make informed decisions, ahead of competitors. No more qualitative research bias. Every data is analyzed scientifically to predict trends, and help prioritize innovation. Consumer preferences are dynamic and ever-changing, making it difficult for innovators to catch up.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share.
Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.
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Integrations
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Company Information
Ai Palette
Founded: 2018
Singapore
www.aipalette.com
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