Ai Palette

Trendscope brings the earliest, most accurate trend predictions to your innovation process. By analyzing millions of real-time online consumer conversations, it evaluates, ranks, and predicts every category trend by its future growth potential, helping you determine which trends will matter most to your consumers. Its output enables companies to make faster and smarter innovation decisions that ultimately help them get to market first. Deep-dive intelligence about every trend in your category is at your fingertips. Proprietary NLP (Natural Language Processing) topic expansion tools find every trend that is being talked about by consumers online meaning no more blind spots. TPV (Trend Prediction Value) is a scientific metric that accurately predicts a trend’s future importance. It identifies white-space opportunities through data-driven foresight to put your research ahead of any traditional trend and ethnography studies.

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.