Audience
AI-powered recommendation solution helping the financial industry deliver personalized digital experiences to their customers
About Abaka
Next Best Action is a proven AI-recommendation engine in production with global banks and insurers, constantly learning from our vast ecosystem of clients, customer data and financial products. It addresses the need for delivering personalized customer life journeys with beautiful omnichannel digital experiences. ABAKA supports the digital transformation journey with our cloud-based Enterprise SaaS platform with a library of modular and customizable apps. The solution is designed to integrate with a client’s internal systems, business rules, and customer engagement requirements and enhance their digital customer experiences and increase their revenue. It delivers advanced customer insights and intelligent nudges, that empowers financial institutions to predict which message and content will resonate and activate a positive customer response for increased engagement, retention, product conversion, and up-sell.