LiveRamp Clean Room
Third-party cookies are crumbling, data privacy laws and consumer opt-outs are spreading, and the customer insights you need are siloed inside walled gardens and other channels. Meet the LiveRamp Clean Room, powered by Habu. Improve your ROAS by integrating, analyzing, and activating data across platforms. Gain a holistic view of performance data across all advertising channels, walled gardens, CTV providers, and social platforms, to drive strategic decisions with a complete dataset. Drive privacy-centric data collaboration across the ever-growing LiveRamp global ecosystem, unlocking new opportunities while propelling campaigns forward. Accelerate time to value with a tailored user experience for business users via prebuilt templates and gen AI, while offering advanced analytic capabilities for more technical users. Optimize spend with full visibility into walled gardens, channels, and clouds.
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Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.
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Optable
End-to-end data clean room platform, integrated for activation. Publishers and advertisers use Optable data clean room technology to securely plan, activate and measure advertising campaigns. A new generation of privacy-preserving data collaboration software. Optable customers can collaborate with their customers and partners, including those who aren't Optable customers themselves. This can be done using the platform's Flash Nodes, allowing to invite other parties into a secure environment. Optable offers a decentralized identity infrastructure, allowing to build of private identity graphs. The infrastructure provides means for creating purpose-limited, permission data clean rooms that minimize data movement. Interoperability with data warehouses and other data clean rooms is key. The use of our open-source software allows third-party platforms to match data with Optable customers, as well as implement secure clean room functions for their own use.
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1plusX
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
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