Audience

Travel companies that want real-time traveler intelligence to boos their digital marketing performance

About ADARA Cortex

ADARA Cortex is the next evolution of our data products and services. It delivers traveler intelligence for activating hyper-personalization across all your digital marketing channels. ADARA Cortex leverages real-time travel intent and buyer purchase preference insights from over 850M active traveler profiles within ADARA’s Data Co-op, and is based on activities happening outside your brand. It empowers digital marketing and accelerates ROI across all your preferred consumer engagement platforms, including programmatic, search, social, TV, email and websites. A major airline uses ADARA data to optimize bid efficiency for paid Google Search. Their campaigns for unbranded keywords decreased the cost-per-acquisition by 29% and increased the click-through-rate by 95%. Data sets within ADARA Cortex are curated for your needs with the Cortex Catalog. It’s an easy-to-use self-service platform to explore, evaluate and activate your preferred data sets.

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Company Information

ADARA
Founded: 2005
United States
adara.com/cortex/

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ADARA Cortex Screenshot 1
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Product Details

Platforms Supported
Cloud

ADARA Cortex Frequently Asked Questions

Q: What kinds of users and organization types does ADARA Cortex work with?
Q: What languages does ADARA Cortex support in their product?
Q: What other applications or services does ADARA Cortex integrate with?

ADARA Cortex Product Features

Personalization

Recommendation Engine
Website Personalization
Abandoned Cart Saver
Contextual Targeting
Experience Management
Campaign Segmentation
Behavioral Targeting
Account Based Marketing
A/B Testing
Content Analytics
Customer Profiles