Circana is a market research and analytics company that offers comprehensive insights into consumer behavior, combining big data, AI-powered visualization platforms, and expertise across more than 25 industries. The company's services include market tracking, forecasting, and analytics solutions, aiming to help businesses measure performance, predict future trends, and identify growth opportunities. Circana operates globally, serving clients in various sectors such as food and beverage, fashion, technology, and healthcare. With a focus on transforming complexity into clarity, Circana partners with brands to address business challenges and drive innovation.