Best Marketing Software for Cloudwords

Workfront is an award-winning online project management software that helps modern teams focus on the right work, produce their best work, and deliver it faster. Suitable for marketing teams of all sizes, Workfront enables users to plan timelines, plan and manage workflows, prioritize project requests, create and proof content, and use reporting functions all from one solution. From large projects, to ad-hoc requests, Workfront helps teams succeed.

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

Reach individual customers through hundreds of features to help you create tailored, relevant content — from basic email marketing tools to sophisticated cross-channel campaign functionality. Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments. Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way. Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale. Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

A powerhouse combo for your content and digital asset management needs. Get personalized, content-led experiences into market faster with Adobe Experience Manager, which combines digital asset management with the power of a content management system. Make sure your content is consistent and personalized for each customer with Adobe Experience Manager Sites. Create and manage your digital experience across all channels with automated tools that make scaling effortless. Spend more time on experiences and less time searching for and adapting content. Adobe Experience Manager Assets gives you automation and smart tools to rapidly source, adapt, and deliver your assets across audiences and channels. Stop integrating point solutions. Adobe Experience Manager Forms is an end-to-end solution that connects your forms and communications processes, so you can give your customers a seamless journey from acquisition through retention. Alleviate your IT team’s workload and get to market faster.

Vidyard is the easiest way to create, host, and share videos so you can keep connecting with customers and colleagues when everything else feels remote. Email isn’t dead, but it sure is boring. Record and send sales videos to connect with prospects, convert opportunities, and close deals. Create internal communications videos that engage employees at all levels of the company. Deliver impactful onboarding, training, and corporate communications with secure video made simple. Put your marketing videos to work. Use Vidyard to host videos and measure their impact, and integrate video into your email, content, and digital marketing strategies.

Brightcove: The most trusted streaming technology company in the world Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 80 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do.

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences. Where does your business’s marketing automation software and maturity lie in relation to your peers?