Best Marketing Software for ApptioOne

Increased global competition makes it more difficult for companies to succeed in today’s marketplace. These organizations are now looking to drive more meaningful interactions with customers, channels, shoppers, and consumers to positively impact sales numbers. Historically, consumer products companies have had an overabundance of solutions across their front office. Accenture and Salesforce seek to address this business challenge by establishing a single system of engagement for sales processes on a single platform that integrates Salesforce capabilities with Accenture’s extensive experience within the consumer goods space. Plan and develop winning promotional campaigns with an overview of trade investments, spending, and profitability with Accenture Cloud Trade Promotion Management. Empower your management and field sales teams to help deliver more targeted and compliant promotions with Accenture Cloud Retail Execution.

PMA is the new standard of excellence to help product marketers lead their product lines and companies to the next level. From templates, frameworks and exclusive content, to 200+ hours’ worth of PMM presentations, and access to PMM mentors, with our product marketing membership plans, you’ll have everything you need to elevate your product and career. Product Marketing Core packs everything any product marketer needs to propel their product, and career, to the next level. It comes with 11 modules, 20+ templates, official certification, and live sessions, and is built with PMMs from orgs like HubSpot, Google, Facebook and more. Our goal is simple; to elevate the role of product marketing. We’ve done that, and we’re growing daily. So, if you want to build your brand and be seen by 1,000s of PMMs who need what you have to offer, our sponsorship solutions are where you want to be.

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.