Compare Business Software for Alation: August 2025 Reviews & Comparison

BIGDBM

BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality. Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets. Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends. Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs. Popular products: - Telecom-verified phone numbers>consumers - IP>consumer and IP>company domain linkages - Verified consumer emails - Consumer and B2B intent - Consumer demographics and behavioral affinities - Residential and commercial property owners and contact information - MAID>consumer linkages

5 Ratings

Starting Price: 4 to 7 Cents Per Match

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Salesforce

Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.

60 Ratings

Starting Price: $25.00/month/user

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Tableau

Salesforce

Tableau, now enhanced with AI-powered capabilities and integrated with Salesforce, is an advanced analytics platform that helps businesses turn data into actionable insights. With Tableau Next, users can unlock the full potential of their data by accessing trusted AI-driven analytics. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau enables seamless data integration, powerful visualizations, and collaboration. The platform is designed to support organizations of all sizes in making data-driven decisions, while fostering a Data Culture through easy-to-use, intuitive tools for analysts, business leaders, IT leaders, and developers alike.

7 Ratings

Starting Price: $75/user/month

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Amazon S3

Amazon

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance. This means customers of all sizes and industries can use it to store and protect any amount of data for a range of use cases, such as data lakes, websites, mobile applications, backup and restore, archive, enterprise applications, IoT devices, and big data analytics. Amazon S3 provides easy-to-use management features so you can organize your data and configure finely-tuned access controls to meet your specific business, organizational, and compliance requirements. Amazon S3 is designed for 99.999999999% (11 9's) of durability, and stores data for millions of applications for companies all around the world. Scale your storage resources up and down to meet fluctuating demands, without upfront investments or resource procurement cycles. Amazon S3 is designed for 99.999999999% (11 9’s) of data durability.

6 Ratings

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Snowflake

Snowflake is a comprehensive AI Data Cloud platform designed to eliminate data silos and simplify data architectures, enabling organizations to get more value from their data. The platform offers interoperable storage that provides near-infinite scale and access to diverse data sources, both inside and outside Snowflake. Its elastic compute engine delivers high performance for any number of users, workloads, and data volumes with seamless scalability. Snowflake’s Cortex AI accelerates enterprise AI by providing secure access to leading large language models (LLMs) and data chat services. The platform’s cloud services automate complex resource management, ensuring reliability and cost efficiency. Trusted by over 11,000 global customers across industries, Snowflake helps businesses collaborate on data, build data applications, and maintain a competitive edge.

4 Ratings

Starting Price: $2 compute/month

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ServiceNow

Digitize your workflows - they'll love you for it. Your company can be more productive and your people more engaged. ServiceNow makes work, work better for people. Transform old, manual ways of working into modern digital workflows, so employees and customers get what they need, when they need it—fast, simple, easy. ServiceNow delivers digital workflows that create great experiences and unlock productivity for employees and the enterprise. We simplify the complexity of work on a single, enterprise cloud platform. The Now Platform: The intelligent and intuitive cloud platform for work. Choose from our workflows or build your own apps. Built on the Now Platform, our product portfolio delivers the  IT,  Employee, and  Customer Workflows that matter with enterprise solutions to help drive every part of your digital transformation. Create the great experiences you want and unlock the productivity you need, now with native mobile capabilities for everyday work across the enterprise.

1 Rating

Starting Price: $100 per month

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Hackolade

Hackolade Studio is a powerful data modeling platform that supports a wide range of technologies including relational SQL and NoSQL databases, cloud data warehouses, APIs, streaming platforms, and data exchange formats. Designed for modern data architecture, it enables users to visually design, document, and evolve schemas across systems like Oracle, PostgreSQL, Databricks, Snowflake, MongoDB, Cassandra, DynamoDB, Neo4j, Kafka (with Confluent Schema Registry), OpenAPI, GraphQL, and more. Hackolade Studio offers forward and reverse engineering, schema versioning, model validation, and integration with metadata catalogs such as Unity Catalog and Collibra. It empowers data architects, engineers, and governance teams to collaborate on consistent, governed, and scalable data models. Whether building data products, managing API contracts, or ensuring regulatory compliance, Hackolade Studio streamlines the process in one unified interface.

Starting Price: €175 per month

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Zing Data

A flexible visual query builder lets you get answers in seconds. Analyze data from your phone or browser to work from anywhere. Natural language querying, powered by LLMs lets you ask questions using plain English. No desktop, SQL, or data scientist needed. Shared questions let you learn from team mates, and search for any questions asked across your organization. @mentions, push notifications, and shared chat bring the right people into the conversation and empower you to make data actionable. Easily copy and modify shared questions, export data, and change how charts are displayed to not just view somebody elses’s analysis, but instead make it your own. You can even turn on external sharing to provide access to partners outside your domain or for public datasets. Get the underlying data tables in two taps. Even run full on custom SQL with smart typeaheads to make quick work of joins, aggregations, and calculated fields.

Starting Price: $0

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Dasera

Dasera is a Data Security Posture Management (DSPM) platform providing automated security and governance controls for structured and unstructured data across cloud and on-prem environments. Uniquely, Dasera monitors data in use while offering continuous visibility and automated remediation, preventing data breaches across the entire data lifecycle. Dasera provides continuous visibility, risk detection, and mitigation to align with business goals while ensuring seamless integration, unmatched security, and regulatory compliance. Through its deep understanding of the four data variables - data infrastructure, data attributes, data users, and data usage - Dasera promotes a secure data-driven growth strategy that minimizes risk and maximizes value, giving businesses a competitive edge in today's rapidly evolving digital landscape.

Starting Price: 3 data stores at $20,000

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MANTA

Manta

Manta is the world-class automated approach to visualize, optimize, and modernize how data moves through your organization through code-level lineage. By automatically scanning your data environment with the power of 50+ out-of-the-box scanners, Manta builds a powerful map of all data pipelines to drive efficiency and productivity. Visit manta.io to learn more. With Manta platform, you can make your data a truly enterprise-wide asset, bridge the understanding gap, enable self-service, and easily: • Increase productivity • Accelerate development • Shorten time-to-market • Reduce costs and manual effort • Run instant and accurate root cause and impact analyses • Scope and perform effective cloud migrations • Improve data governance and regulatory compliance (GDPR, CCPA, HIPAA, and more) • Increase data quality • Enhance data privacy and data security

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IRI FieldShield

IRI, The CoSort Company

IRI FieldShield® is powerful and affordable data discovery and masking software for PII in structured and semi-structured sources, big and small. Use FieldShield utilities in Eclipse to profile, search and mask data at rest (static data masking), and the FieldShield SDK to mask (or unmask) data in motion (dynamic data masking). Classify PII centrally, find it globally, and mask it consistently. Preserve realism and referential integrity via encryption, pseudonymization, redaction, and other rules for production and test environments. Delete, deliver, or anonymize data subject to DPA, FERPA, GDPR, GLBA, HIPAA, PCI, POPI, SOX, etc. Verify compliance via human- and machine-readable search reports, job audit logs, and re-identification risk scores. Optionally mask data as you map it. Apply FieldShield functions in IRI Voracity ETL, federation, migration, replication, subsetting, or analytic jobs. Or, run FieldShield from Actifio, Commvault or Windocks to mask DB clones.

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ALTR

Easily and simply control your sensitive data in Snowflake today so you can get more value from it in minutes instead of months. With ALTR you can automatically discover and classify sensitive data with a checkbox on import. Add controls like data masking with a drop-down menu. Set alerts and limits on data access by user, amount, and IP address from a single screen. No on-prem hassles or added costs, no proxies to break with a platform change and no managed services disguised as SaaS. ALTR was born in the cloud and natively integrates with platforms like Snowflake. With ALTR’s complete data control, you can visualize data usage, detect anomalies and alert on them, block threats in real time, and tokenize critical data. Safeguarding all your data. Because ALTR is built for the cloud, there’s no large up-front commitment—you can start for free and only upgrade as needed.

Starting Price: $10 per user per month

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Collate

Collate is an AI‑driven metadata platform that empowers data teams with automated discovery, observability, quality, and governance through agent‑based workflows. Built on the open source OpenMetadata foundation and a unified metadata graph, it offers 90+ turnkey connectors to ingest metadata from databases, data warehouses, BI tools, and pipelines, delivering in‑depth column‑level lineage, data profiling, and no‑code quality tests. Its AI agents automate data discovery, permission‑aware querying, alerting, and incident‑management workflows at scale, while real‑time dashboards, interactive analyses, and a collaborative business glossary enable both technical and non‑technical users to steward high‑quality data assets. Continuous monitoring and governance automations enforce compliance with standards such as GDPR and CCPA, reducing mean time to resolution for data issues and lowering total cost of ownership.

Starting Price: Free

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Protegrity

Our platform allows businesses to use data—including its application in advanced analytics, machine learning, and AI—to do great things without worrying about putting customers, employees, or intellectual property at risk. The Protegrity Data Protection Platform doesn't just secure data—it simultaneously classifies and discovers data while protecting it. You can't protect what you don't know you have. Our platform first classifies data, allowing users to categorize the type of data that can mostly be in the public domain. With those classifications established, the platform then leverages machine learning algorithms to discover that type of data. Classification and discovery finds the data that needs to be protected. Whether encrypting, tokenizing, or applying privacy methods, the platform secures the data behind the many operational systems that drive the day-to-day functions of business, as well as the analytical systems behind decision-making.

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BigID

BigID is data visibility and control for all types of data, everywhere. Reimagine data management for privacy, security, and governance across your entire data landscape. With BigID, you can automatically discover and manage personal and sensitive data – and take action for privacy, protection, and perspective. BigID uses advanced machine learning and data intelligence to help enterprises better manage and protect their customer & sensitive data, meet data privacy and protection regulations, and leverage unmatched coverage for all data across all data stores. 2

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Dataguise

Don’t let data security or privacy hinder your analytics-driven innovation efforts. Dataguise can protect personal and sensitive data with flexible masking or encryption options to retain maximum business value. Data sets ready for analysis can be delivered in near real time for fresher insights and better decisions based on the complete picture. Dataguise customers have diverse and ever-changing needs. We recognize that by developing a strong network of carefully selected partners, we can deliver more comprehensive solutions, services, and expertise to our customers. Learn how to protect data privacy while maximizing data value in this executive guide. When compared to other data discovery solutions, Dataguise has been around longer, supports a broader range of data types and repositories, delivers lower false-positive results, and more reliably scans data at scale. Dataguise gives organizations the confidence to act on data in the best interests of the businesses,

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Safyr

Silwood

Reduces the time, cost and resources needed for ERP metadata discovery by as much as 90%. ERP and CRM packages from vendors such as SAP, Salesforce, Oracle and Microsoft present you with 3 main challenges before you can use their metadata with your data management projects. If you cannot overcome these significant hurdles quickly the results can be delays, cost overruns, under-delivery and in some extreme cases project cancellation. Once you have identified the metadata you need for your project you will want to use it to provision other environments. These could be data catalog or governance platforms, enterprise metadata management, data warehouse, ETL or data modeling tools. We developed Safyr® to enable you to dramatically shorten the time to value for projects which involve data from the main ERP and CRM packages by giving you the means to solve these challenges quickly and cost-effectively.

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Bigeye

Bigeye is the data observability platform that helps teams measure, improve, and communicate data quality clearly at any scale. Every time a data quality issue causes an outage, the business loses trust in the data. Bigeye helps rebuild trust, starting with monitoring. Find missing and busted reporting data before executives see it in a dashboard. Get warned about issues in training data before models get retrained on it. Fix that uncomfortable feeling that most of the data is mostly right, most of the time. Pipeline job statuses don't tell the whole story. The best way to ensure data is fit for use, is to monitor the actual data. Tracking dataset-level freshness ensures pipelines are running on schedule, even when ETL orchestrators go down. Find out about changes to event names, region codes, product types, and other categorical data. Detect drops or spikes in row counts, nulls, and blank values to ensure everything is populating as expected.

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Anomalo

Anomalo helps you get ahead of data issues by automatically detecting them as soon as they appear in your data and before anyone else is impacted. Detect, root-cause, and resolve issues quickly – allowing everyone to feel confident in the data driving your business. Connect Anomalo to your Enterprise Data Warehouse and begin monitoring the tables you care about within minutes. Our advanced machine learning will automatically learn the historical structure and patterns of your data, allowing us to alert you to many issues without the need to create rules or set thresholds.‍ You can also fine-tune and direct our monitoring in a couple of clicks via Anomalo’s No Code UI. Detecting an issue is not enough. Anomalo’s alerts offer rich visualizations and statistical summaries of what’s happening to allow you to quickly understand the magnitude and implications of the problem.‍

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Wiiisdom Ops

Wiiisdom

In today’s world, leading organizations are leveraging data to win over their competitors, ensure customer satisfaction and find new business opportunities. At the same time, industry-specific regulations and data privacy rules are challenging traditional technologies and processes. Data quality is now a must-have for any organization but it often stops at the doors of the BI/analytics software. Wiiisdom Ops helps your organization ensure quality assurance within the analytics component, the last mile of the data journey. Without it, you’re putting your organization at risk, with potentially disastrous decisions and automated disasters. BI Testing at scale is impossible to achieve without automation. Wiiisdom Ops integrates perfectly into your CI/CD pipeline, guaranteeing an end-to-end analytics testing loop, at lower costs. Wiiisdom Ops doesn’t require engineering skills to be used. Centralize and automate your test cases from a simple user interface and share the results.

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DataOps.live

DataOps.live, the Data Products company, delivers productivity and governance breakthroughs for data developers and teams through environment automation, pipeline orchestration, continuous testing and unified observability. We bring agile DevOps automation and a powerful unified cloud Developer Experience (DX) to modern cloud data platforms like Snowflake. DataOps.live, a global cloud-native company, is used by Global 2000 enterprises including Roche Diagnostics and OneWeb to deliver 1000s of Data Product releases per month with the speed and governance the business demands.

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Lightup

Empower enterprise data teams to proactively prevent costly outages, before they occur. Quickly scale data quality checks across enterprise data pipelines with efficient time-bound pushdown queries — without compromising performance. Proactively monitor and identify data anomalies, leveraging prebuilt DQ-specific AI models — without manual threshold setting. Lightup’s out-of-the-box solution gives you the highest level of data health so you can make confident business decisions. Arm stakeholders with data quality intelligence for confident decision-making. Powerful, flexible dashboards provide transparency into data quality and trends. Avoid data silos by using Lightup’s built-in connectors to seamlessly connect to any data source in your data stack. Streamline workflows by replacing manual, resource-intensive processes with automated and accurate data quality checks.

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AWS Marketplace

Amazon

AWS Marketplace is a curated digital catalog that enables customers to discover, purchase, deploy, and manage third-party software, data products, and services directly within the AWS ecosystem. It provides access to thousands of listings across categories like security, machine learning, business applications, and DevOps tools. With flexible pricing models such as pay-as-you-go, annual subscriptions, and free trials, AWS Marketplace simplifies procurement and billing by integrating costs into a single AWS invoice. It also supports rapid deployment with pre-configured software that can be launched on AWS infrastructure. This streamlined approach allows businesses to accelerate innovation, reduce time-to-market, and maintain better control over software usage and costs.

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Databricks Data Intelligence Platform

Databricks

The Databricks Data Intelligence Platform allows your entire organization to use data and AI. It’s built on a lakehouse to provide an open, unified foundation for all data and governance, and is powered by a Data Intelligence Engine that understands the uniqueness of your data. The winners in every industry will be data and AI companies. From ETL to data warehousing to generative AI, Databricks helps you simplify and accelerate your data and AI goals. Databricks combines generative AI with the unification benefits of a lakehouse to power a Data Intelligence Engine that understands the unique semantics of your data. This allows the Databricks Platform to automatically optimize performance and manage infrastructure in ways unique to your business. The Data Intelligence Engine understands your organization’s language, so search and discovery of new data is as easy as asking a question like you would to a coworker.

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SAP HANA

SAP

SAP HANA in-memory database is for transactional and analytical workloads with any data type — on a single data copy. It breaks down the transactional and analytical silos in organizations, for quick decision-making, on premise and in the cloud. Innovate without boundaries on a database management system, where you can develop intelligent and live solutions for quick decision-making on a single data copy. And with advanced analytics, you can support next-generation transactional processing. Build data solutions with cloud-native scalability, speed, and performance. With the SAP HANA Cloud database, you can gain trusted, business-ready information from a single solution, while enabling security, privacy, and anonymization with proven enterprise reliability. An intelligent enterprise runs on insight from data – and more than ever, this insight must be delivered in real time.

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Privacera

At the intersection of data governance, privacy, and security, Privacera’s unified data access governance platform maximizes the value of data by providing secure data access control and governance across hybrid- and multi-cloud environments. The hybrid platform centralizes access and natively enforces policies across multiple cloud services—AWS, Azure, Google Cloud, Databricks, Snowflake, Starburst and more—to democratize trusted data enterprise-wide without compromising compliance with regulations such as GDPR, CCPA, LGPD, or HIPAA. Trusted by Fortune 500 customers across finance, insurance, retail, healthcare, media, public and the federal sector, Privacera is the industry’s leading data access governance platform that delivers unmatched scalability, elasticity, and performance. Headquartered in Fremont, California, Privacera was founded in 2016 to manage cloud data privacy and security by the creators of Apache Ranger™ and Apache Atlas™.

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Okera

Okera, the Universal Data Authorization company, helps modern, data-driven enterprises accelerate innovation, minimize data security risks, and demonstrate regulatory compliance. The Okera Dynamic Access Platform automatically enforces universal fine-grained access control policies. This allows employees, customers, and partners to use data responsibly, while protecting them from inappropriately accessing data that is confidential, personally identifiable, or regulated. Okera’s robust audit capabilities and data usage intelligence deliver the real-time and historical information that data security, compliance, and data delivery teams need to respond quickly to incidents, optimize processes, and analyze the performance of enterprise data initiatives. Okera began development in 2016 and now dynamically authorizes access to hundreds of petabytes of sensitive data for the world’s most demanding F100 companies and regulatory agencies. The company is headquartered in San Francisco.

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Secuvy AI

Secuvy

Secuvy is a next-generation cloud platform to automate data security, privacy compliance and governance via AI-driven workflows. Best in class data intelligence especially for unstructured data. Secuvy is a next-generation cloud platform to automate data security, privacy compliance and governance via ai-driven workflows. Best in class data intelligence especially for unstructured data. Automated data discovery, customizable subject access requests, user validations, data maps & workflows for privacy regulations such as ccpa, gdpr, lgpd, pipeda and other global privacy laws. Data intelligence to find sensitive and privacy information across multiple data stores at rest and in motion. In a world where data is growing exponentially, our mission is to help organizations to protect their brand, automate processes, and improve trust with customers. With ever-expanding data sprawls we wish to reduce human efforts, costs & errors for handling Sensitive Data.

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DataHawk

DataHawk gathers all your marketplace data in a single platform, transforming it into clear actionable insights so you can maximize profitability and revenue across all channels. With its end-to-end approach, integrated AI, and intuitive dashboards, ecommerce analytics just got a whole lot more powerful and easier. Work with the most comprehensive marketplace data possible, in one single place. With access to enriched and historical data, you can better track trends, avoid threats, and seize opportunities. Customize and extend your platform flexibly to address specific business issues or emerging use cases. You can use your preferred data and analytics tools too. DataHawk is serviced and supported by ecommerce and data experts. We’ve been there, so we understand the specific challenges you face. DataHawk uses machine learning and AI to monitor data, guide decision-making, diagnose and prioritize the actions to take, and even help automate them.

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Cloudera

Manage and secure the data lifecycle from the Edge to AI in any cloud or data center. Operates across all major public clouds and the private cloud with a public cloud experience everywhere. Integrates data management and analytic experiences across the data lifecycle for data anywhere. Delivers security, compliance, migration, and metadata management across all environments. Open source, open integrations, extensible, & open to multiple data stores and compute architectures. Deliver easier, faster, and safer self-service analytics experiences. Provide self-service access to integrated, multi-function analytics on centrally managed and secured business data while deploying a consistent experience anywhere—on premises or in hybrid and multi-cloud. Enjoy consistent data security, governance, lineage, and control, while deploying the powerful, easy-to-use cloud analytics experiences business users require and eliminating their need for shadow IT solutions.

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Business Software for Alation

Top Software that integrates with Alation as of August 2025

BIGDBM

Salesforce

Tableau

Amazon S3

Snowflake

ServiceNow

Hackolade

Zing Data

Dasera

MANTA

IRI FieldShield

ALTR

Collate

Protegrity

BigID

Dataguise

Safyr

Bigeye

Anomalo

Wiiisdom Ops

DataOps.live

Lightup

AWS Marketplace

Databricks Data Intelligence Platform

SAP HANA

Privacera

Okera

Secuvy AI

DataHawk

Cloudera