Trophy is a gamification infrastructure platform that enables product teams to build engaging user experiences by adding gamification mechanics such as achievements, streaks, points systems, and leaderboards to web and mobile applications with flexible APIs and no-code tools, so companies can motivate users to interact more deeply and return more often without building this complex logic from scratch. It lets developers and product managers track user interactions as metrics that drive features like progress badges, XP or reward points, and streak tracking, complete with automatic computation of streak history, triggers, and user behavior tracking, while managing edge cases such as time zones, concurrency, and completion logic at scale so retention-driven features work reliably in production. Trophy supports multiple point systems with customizable triggers for rewarding or deducting points based on user actions, achievement campaigns that unlock badges or milestones.