Badge is a developer tool that helps teams build, manage, and distribute interactive mobile wallet experiences such as loyalty cards, gift cards, event tickets, travel and transit passes, and coupons in Apple Wallet, Google Wallet, and Samsung Wallet using no-code UI, APIs, or an embedded SDK for SaaS and POS tools. It gives product teams a single entry point for all mobile wallets, pass types, and marketing features so they can accelerate development and reduce ongoing maintenance by seamlessly integrating new wallet capabilities. Badge supports flexible implementation with UI components, a visual no-code editor, and clear API documentation so teams can create and manage dynamic passes, send push notifications directly to lock screens without an app, segment audiences, and run in-wallet campaigns triggered by location, time, or system events. It integrates with CRMs, POS, loyalty programs, event management, marketing, and ecommerce systems, enabling custom wallet experiences.