Best Digital Analytics Tools for Facebook Ads

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

Narrative BI is an all-in-one marketing analytics and reporting platform for growth, marketing, sales, and product teams in every company, including agencies. It automatically generates insights from marketing channels and turns them into reports (narratives). It helps users identify their best-performing channels and keeps them up-to-date on unusual data trends. The insights are shared via email or Slack at the user's scheduled frequency. Narrative BI currently connects to Google Analytics, Facebook Ads, and Google Ads to retrieve marketing and advertising data.

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.

We work with thousands of other SaaS companies, so we know your data is fragmented across different software. HockeyStack is the only solution that lets you collect and connect all your data in one place. Find out how the deals are closed, what your users are doing on your website, and how your product is being used. Use our and/or filters to find the exact accounts/visitors you are looking for. You can hover over the chart to see the counts for each point in time. If the date range you selected is a single day, the data points will show each hour. If the date range is between a day and a month, the data points will show each day. If the date range is more than a month, the data points will show each month. The sources table segments sessions by referrer, UTM campaigns and refs. Ads are automatically tracked using UTM parameters and shown on this table.

Get a clear view of what’s working with real-time, all-channel analytics, streamlined in easy-to-follow dashboards. Visually track growth metrics against customizable date ranges that work with your business needs. Packed with paid metrics across social and search so you can quickly compare, judge and pivot to make sense of every cent. From Top Pages to Search Queries, get instant audience insights. Drive-up website traffic and intent, and create beautiful business-ready highlights. Skyrocket your share of voice with tools to track brand-relevant conversations and industry competitors. Respond fast, every time, to build more meaningful relationships with customers. Monitor customer sentiment and fast-track your response to questions and feedback across all social channels. Simplify community management with one view of all your social posts, with easy click-through for live responding.

Catch negative trends before they become negative results. hawke.ai compiles all your marketing data and transforms it into an easy-to-read, comprehensive dashboard for efficient analysis and insights. It identifies issues and offers benchmarking statistics, so you can address problems before they start. Media spend too high? Your results not what you expected? Your campaigns just… not working? hawke.ai is your second set of eyes, and will let you know the moment something starts to fall behind. Optimize spend between platforms, benchmark performance, and review suggestions. hawke.ai has powerful analysis tools that save you time and empower your team to make smarter decisions. Customize however you need to: share white-label reports or integrate with Google Data Studio. hawke.ai creates reports with the exact data points you need, exactly when you need them.

mHub Cloud allows you to efficiently and legally track user behavior on your website through server-side tracking. Unlike traditional client-side tracking, this approach is not limited by browser cookie restrictions or ad blockers, making it a more reliable solution. Additionally, mHub Cloud seamlessly integrates with common marketing and analytics platforms like Facebook, Google Ads, Google Analytics, and many more. By reducing the number of scripts and pixels on your website, it also minimizes the number of cookies, leading to a better performance of your website. Overall, mHub Cloud is a powerful tool for data governance, providing you with more control and oversight over the data collected on your website.

​Swydo is an automated marketing reporting and monitoring platform designed to streamline the creation of professional online marketing reports and dashboards. It allows users to save time and showcase their impact by automating the reporting process. With Swydo, users can create custom marketing reports in minutes using a drag-and-drop interface, pre-built templates, and visualizations like charts and graphs. The platform supports integration with over 30 marketing platforms, including Google Ads, Google Analytics 4, Facebook Ads, and Google Sheets, enabling seamless data consolidation into comprehensive reports. Swydo's features include goal tracking, white-label customization, report templates, scheduling and sharing options, and data visualizations. Users can monitor client KPIs to quickly identify and address issues or opportunities through KPI boards, client KPI overviews, alert notifications, and flexible date ranges.