Best Data Management Platforms (DMP) for BlueConic

Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation.

What is Lotame Spherical Platform? Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation. • Actionable Customer Intelligence • Data Informed Audiences • Identity Powered Activation Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices.

Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels. Discover new audiences or expand your target audience during campaign planning to improve campaign performance. Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected.

Acting on insight requires an audience. Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform. Learn the steps you need to take to get Adobe Audience Manager up and running. Dig into the details of Audience Manager in our documentation.