Best Data Management Platforms (DMP) for BDEX

Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation.

What is Lotame Spherical Platform? Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation. • Actionable Customer Intelligence • Data Informed Audiences • Identity Powered Activation Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices.

Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone. Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different. We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple. Reach: One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.

TransUnion TruEmpower enables your organization to connect, enrich, and control all available identity data from a single source of truth. An intelligent connection across first-, second-, and third-party data combining addressable media signal, with consumer attributes, and behaviors. This centralized repository of identity data empowers marketers to build smarter audiences, deliver more relevant experiences, and produce more meaningful measurement to continuously refine strategy, execution, and performance. TransUnion TruEmpower understands the importance of maintaining control and ownership over your data. The IDMP provides access to raw event-level identity data directly in your organization’s data science environment. This identity extract provides the flexibility to commingle household and individual identity with additional data sources to uncover deeper insights and discover new opportunities.