Compare the Top Free Data Management Platforms (DMP) as of June 2026

What are Free Data Management Platforms (DMP)?

Data management platforms (DMP) store audience and customer data for an organization to enable it to run more effective advertising and marketing campaigns using first, second, and third party audience data. Compare and read user reviews of the best Free Data Management Platforms (DMP) currently available using the table below. This list is updated regularly.

  • 1
    Plauti

    Plauti

    Plauti

    Plauti builds native data-quality apps that run entirely within your CRM. No data leaves your system, no external servers are used, and everything is controlled by your own admins without IT tickets. For Salesforce, Plauti covers the full data quality spectrum: > Prevent duplicates with real-time alerts that stop bad data at entry > Catch duplicates from integrations and imports > Run batch jobs to find and merge existing duplicates with full audit trails > Verify email addresses and phone numbers before they’re saved +postal+addonn Context All functionality runs on Salesforce infrastructure using your existing permissions and security. There’s no separate login, no data sync delays, and no compliance gaps. For Microsoft Dynamics 365, Plauti prevents duplicates with real-time alerts, API-based detection, batch processing, and cross-entity matching—giving CRM admins and data stewards direct, immediate control over data quality.
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  • 2
    ShinyStat

    ShinyStat

    ShinyStat

    A website without analytics is like a boat without a compass. Measure in real-time and easily the performance of your website. The ideal analytics suite for publishers. All in real-time. The complete real-time analytics platform dedicated to eCommerce. The solution for agencies and for those with many digital properties. The right message at the right time. DMP is tailored with specific clusters for each business model. A data organization aligned with business objectives. Mobile applications are numerous, one for every need, but how and how much are they used? Mobile analytics is a tool that analyzes the characteristics of the mobile channel to guarantee higher performance. A suite of solutions dedicated to On-site Marketing Automation based not only on user browsing and behavioral data but also on socio-demographic and interest data stored in our proprietary DMP. Our services provide quantitative and qualitative reports based on strictly census data in true real time.
    Starting Price: €88 per year
  • 3
    Justtag

    Justtag

    Justtag Group

    We create the largest DMP data platform for programmatic and analytical activities in the CEE region, which profiles users based on their online and offline behavior. We work with the largest publishers, including horizontal portals, price comparisons and mobile apps. In our database, there are more than 400 segments divided into data types and categories, which we share “at hand” on the following platforms: ADFORM, DV360, XANDR, SMART. We create dedicated segments for the most demanding customers. Thanks to the use of our machine learning algorithms, segments are created that provide specific results and the expected range. Thanks to JustID Graph, we create segments based on the 1st party cookies, which allows us to reach unique groups of consumers.
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