Compare the Top Free Data Management Platforms (DMP) as of November 2026

What are Free Data Management Platforms (DMP)?

Data management platforms (DMP) store audience and customer data for an organization to enable it to run more effective advertising and marketing campaigns using first, second, and third party audience data. Compare and read user reviews of the best Free Data Management Platforms (DMP) currently available using the table below. This list is updated regularly.

  • 1
    Plauti

    Plauti

    Plauti

    For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath.
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  • 2
    ShinyStat

    ShinyStat

    ShinyStat

    A website without analytics is like a boat without a compass. Measure in real-time and easily the performance of your website. The ideal analytics suite for publishers. All in real-time. The complete real-time analytics platform dedicated to eCommerce. The solution for agencies and for those with many digital properties. The right message at the right time. DMP is tailored with specific clusters for each business model. A data organization aligned with business objectives. Mobile applications are numerous, one for every need, but how and how much are they used? Mobile analytics is a tool that analyzes the characteristics of the mobile channel to guarantee higher performance. A suite of solutions dedicated to On-site Marketing Automation based not only on user browsing and behavioral data but also on socio-demographic and interest data stored in our proprietary DMP. Our services provide quantitative and qualitative reports based on strictly census data in true real time.
    Starting Price: €88 per year
  • 3
    Justtag

    Justtag

    Justtag Group

    We create the largest DMP data platform for programmatic and analytical activities in the CEE region, which profiles users based on their online and offline behavior. We work with the largest publishers, including horizontal portals, price comparisons and mobile apps. In our database, there are more than 400 segments divided into data types and categories, which we share “at hand” on the following platforms: ADFORM, DV360, XANDR, SMART. We create dedicated segments for the most demanding customers. Thanks to the use of our machine learning algorithms, segments are created that provide specific results and the expected range. Thanks to JustID Graph, we create segments based on the 1st party cookies, which allows us to reach unique groups of consumers.
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