Best Content Analytics Software for Mac

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

Rebrandly stands as the leading link management platform, revolutionizing the way businesses brand + shorten URLs. Trusted by companies worldwide, including giants like Versace and PayPal, Rebrandly offers a secure, measurable way to enhance brand visibility, boost conversions, and delve into detailed link analytics. Our platform is designed for versatility, supporting millions of users across diverse industries. For those seeking unparalleled link management capabilities, Rebrandly is unmatched. Our platform caters to both basic and complex needs, from SMS campaigns to intricate affiliate programs, supported by robust APIs and expert engineering support. Features like UTM building, link retargeting, and advanced analytics ensure a comprehensive toolkit for effective online presence management. Our innovative browser extension and user-friendly dashboard streamline the process of creating and tracking branded links, offering insights with our sophisticated analytics tools.

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.

MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform increases your organic presence, improves productivity, and drives revenue. MarketMuse’s patented AI collects and analyzes your content, prioritizes your best opportunities based on authority and ROI, generates initial drafts and builds industry-leading topic models so you can always write the best content on any topic.

Multiple people are working on creating the best content for your organization. We want to make sure they keep in sync while doing so. That's why we've created a content collaboration workspace you can access no matter where you are. Manage an effective content team so you gain back time to focus on the big picture and create new strategies. Organize and plan the content you publish through your digital marketing channels, all in one calendar. Less chaos, more creativity. Ensure you publish content that will be found on search engines and engage your audience. Your writers don't have to know every aspect of SEO we provide them with actionable and easy-to-apply tips. Monitor your SEO score and how well your story performs for a set keyword, based on 15+ metrics for search engine optimization. Track how well your readers will follow your train of thought with our readability score, based on the Flesch Reading Ease test.

Align your content to your strategy with the #1 enterprise content governance solution. Acrolinx captures the way your enterprise communicates and the guidelines you've set. It aligns your content with your guidelines and uses automation to shorten your editorial process. It analyzes the performance of your entire content operation with metrics tied to quality and efficiency. When your content is right for your audience, it’s more engaging and effective. Your customers love it and your sales results prove it. Clear and consistent content makes for a better customer experience. Deliver more usable and helpful product content, so your customer service shines. Your content can expose your business to risk. But safe communication shouldn’t mean boring. Manage the risk more easily and stay out of trouble.

Smartocto is a smart editorial analytics system that brings actionable data into the newsroom. Our mission is to optimise storytellers' output and make it more relevant, impactful and profitable. With crystal clear modular big screens, insightful historical reports, real-time A/B header and lead-in tests, and actionable notifications, we give them the power to go from data to action and optimise for online success, whether that's impact, engagement or conversion. We come from the newsroom ourselves, so our approach to data is different. Instead of pageviews, we show metrics on loyalty, engagement, impact and more, to help connect the dots between online publishers and their audience. We continue to develop innovative features every day, sometimes together with clients. Take a look at our website to see if smartocto could be interesting for you.

Our data-driven content brief workflow ensures that your writers produce comprehensive content that meets your SEO & brand requirements. Content Harmony ties together the process you're currently doing manually, and makes it way faster. From detailed keyword report, to robust content brief, to easy-to-use content grader, your team will feel right at home in Content Harmony. It took our SEOs & content marketing strategists hours to research a topic for clients, until we put everything they needed in one consistent keyword report. Our standardized brief formats help your strategists produce consistent notes every time, so writers have all of the critical details they need. Clients, freelance writers, editors, graphic designers, with our shareable brief formats you can give the right access to everybody in your content process. Grade your drafts and existing content against our AI-driven topic model, making sure your team publishes comprehensive content every time.