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About
Upp.ai is an innovative agent-based AI platform that is disrupting traditional eCommerce advertising. Optimising AI-driven paid media, such as Google Performance Max, with advanced data engineering, data enrichment and workflow automation. Upp.ai captures market demand in real time, manages campaigns at a SKU level and scales to the largest inventories while providing measurement and transparency to ensure alignment with paid media objectives and business goals.
Upp.ai supports retail paid media teams by automating campaign management, interpreting market and first party data to maximise marketing investments.
The company was recognised for its leading AI solutions at the PMW awards and UK eCommerce awards 2025.
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About
We are the pioneers of outcome-driven media, working to digital success metrics that connect advertisers’ digital media investments directly to the business outcomes they most value. Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specific goals. From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns. Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Paid media teams and CMOs at enterprise retail brands who need to move beyond manual media buying to prove commercial impact.
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Audience
Media companies and advertisers in need of a data management platform
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationUpp.ai
United Kingdom
upp.ai/
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Company InformationXaxis
Founded: 2011
United States
www.xaxis.com
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