Simpli.fi vs. WideOrbit Comparison


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About Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.	About WideOrbit helps media companies do more business by making it easier to complete more sales. It’s the one platform that ties everything together — from pitch to payment, digital ads to cash-in-advance — so you can say hello to a Wider World. Maximize efficiencies with tools that consolidate all media buying and selling efforts within a unified platform. Make smarter business decisions with a holistic view of your data across all channels, markets, and platforms – from sales to finance to third parties. Maximize revenue with strategic integrations to aggregate demand sources, optimize inventory, and streamline workflows between disparate systems.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and agencies searching for a platform to plan, create and optimize their native advertising campaigns	Audience Media companies and digital content owners in search of a solution to manage their sales
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Simpli.fi Founded: 2010 United States simpli.fi/platform/	Company Information WideOrbit Founded: 1999 United States www.wideorbit.com
Alternatives AdLib DSP AdLib Media Group	Alternatives Operative.One Operative
eSilentPARTNER The Medi Group	Adelphic Viant
GroundTruth	The Trade Desk
Choozle	Google Display & Video 360 Google
SmartyAds View All	StackAdapt View All
Categories Data Management Platforms (DMP) Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported OTT Supported Predictive Analytics Supported Programmatic Advertising Supported Retargeting Supported Supply-Side Platforms (SSP) Supported	Categories Advertising Agency Supported CTV & OTT Advertising Supported Display Advertising Supported Media Buying Supported Video Advertising Supported
Show More Features OTT Features API Access Supported Content Organization Not Supported Live Events Not Supported Monetization Tools Supported Multi-Service Integration Supported Scheduling Not Supported SDK Not Supported Video Hosting/Storage Not Supported Video Quality Optimization Not Supported
Integrations DV Publisher Suite Supported AUDIENCEX Supported AgencyAnalytics Supported Amagi Not Supported Beachfront Supported Bionic for Agencies Supported Blotout Supported Cross Pixel Supported Growth Channel AI Not Supported Humming Supported Improvado Supported Meltano Supported NinjaCat Supported Placements.io Not Supported Show More Integrations View All 11 Integrations	Integrations DV Publisher Suite Supported AUDIENCEX Not Supported AgencyAnalytics Not Supported Amagi Supported Beachfront Not Supported Bionic for Agencies Not Supported Blotout Not Supported Cross Pixel Not Supported Growth Channel AI Supported Humming Not Supported Improvado Not Supported Meltano Not Supported NinjaCat Not Supported Placements.io Supported Show More Integrations View All 4 Integrations
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