Simpli.fi vs. Traffic Roots Comparison


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About Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.	About Programmatic Advertising Platform for agencies, media buyers and brands. No all programmatic advertising platforms are created equal. With the Traffic Roots DSP you can now target your audience with precision. Update campaigns and review reports in real time. See immediate lift in website traffic and engagement. Reach your consumers with our new ad targeting data. Keep your brand in front of eyes where are online. Feature ads on apps and lifestyle publications. Do you want more mainstream publications? No problem, from popular to business, CBD and cannabis to political and puppies, we have you covered. Traffic Roots is a fast-growing and innovative advertising technology company. We create technology to maximize revenue for the digital ecosystem with an emphasis on the cannabis industry. Building, breaking, and bettering technology at extraordinary scale is our secret to staying at the forefront of innovation.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and agencies searching for a platform to plan, create and optimize their native advertising campaigns	Audience Agencies, media buyers and brands looking for a programmatic advertising platform
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 1.0 / 5 ease 2.0 / 5 features 1.0 / 5 design 1.0 / 5 support 1.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros Easy to get started, seems cost-effective CPM-wise, but as soon as they have your money, though, they RUN! Cons The monthly minimum budget is $2,500 and then they charge $150 for the (self-serve) platform fee, Sometimes you're billed twice in a month, but errors are never corrected. The WORST part, however, is the unauthorized bank debits. Once they have your credit card information, they'll just take money out of your account without prior notification or authorization. Protesting this, I was told that I signed a contract and that it would be worse for me if their lawyers were to go after me to enforce it.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Simpli.fi Founded: 2010 United States simpli.fi/platform/	Company Information Traffic Roots Founded: 2016 United States trafficroots.com/advertising/
Alternatives AdLib DSP AdLib Media Group	Alternatives Afront
eSilentPARTNER The Medi Group	PropellerAds
GroundTruth	Simpli.fi
Choozle	BidTheatre
SmartyAds View All	MGID View All
Categories Data Management Platforms (DMP) Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported OTT Supported Predictive Analytics Supported Programmatic Advertising Supported Retargeting Supported Supply-Side Platforms (SSP) Supported	Categories Ad Networks Supported Demand-Side Platforms (DSP) Supported Programmatic Advertising Supported
Show More Features OTT Features API Access Supported Content Organization Not Supported Live Events Not Supported Monetization Tools Supported Multi-Service Integration Supported Scheduling Not Supported SDK Not Supported Video Hosting/Storage Not Supported Video Quality Optimization Not Supported
Integrations AUDIENCEX Supported AgencyAnalytics Supported Beachfront Supported Bionic for Agencies Supported Blotout Supported Cross Pixel Supported DV Publisher Suite Supported Humming Supported Improvado Supported Meltano Supported NinjaCat Supported Show More Integrations View All 11 Integrations	Integrations AUDIENCEX Not Supported AgencyAnalytics Not Supported Beachfront Not Supported Bionic for Agencies Not Supported Blotout Not Supported Cross Pixel Not Supported DV Publisher Suite Not Supported Humming Not Supported Improvado Not Supported Meltano Not Supported NinjaCat Not Supported Show More Integrations
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