Short.io vs. linkutm Comparison


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About Shorten links using your own domain. Shorten, personalize, and share fully branded short URLs. We process 20,000,000 redirects per day for 200,000 happy customers. It’s our goal to provide reliable service allowing businesses to focus on their priorities. Brands all over the world find Short.io essential for their work process. Short.io helps businesses engage a new audience and increase brand recognition. Short.io provides advanced features that let businesses get all the benefits of link shortening. Track the success of every short link and domain with detailed insights (e.g., OS, location, browser, top links) and real-time clickstream records. Shorten, analyze, and manage URLs with a free API for developers. Add shortening features to your existing app or build a new one. Use several branded domains in one account. Apply separate settings for each domain, and track the audience individually for every project.	About linkutm is a powerful AI-assisted UTM builder and link management platform that helps marketers maintain consistent tracking across every campaign. It eliminates messy spreadsheets by letting you create, organize, and analyze UTM links in one intuitive dashboard. With branded short links, reusable templates, and automatic GA4 sync, linkutm ensures your data stays clean and your reports accurate. Teams can collaborate in real time, manage multiple campaigns, and keep naming conventions standardized across channels. Built-in tools like QR code generation and custom rules simplify campaign setup and tracking. Whether you manage ads, emails, or social posts, linkutm gives you smarter marketing insights in a fraction of the time.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Brands that want to shorten links using their own domain	Audience Marketing teams, agencies, and growth professionals who need a centralized, automated platform for creating, organizing, and tracking UTM links across every channel
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $20 per month Free Version Supported Free Trial Supported	Pricing $9/month Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros This is the greatest Free URL shorten online service ever, it allows me to use my own Domain/Subdomain name to shorten any URLS and give me full tracking report who visit my links, in addition it allow me to set an auto redirect URL to be visited if the user write only my Domain/Subdomain without the suffix. Thanks for all the creators of this great service. Cons Currently no control over more than 1 Domain/Subdomain link in the Free package.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Short.io United States short.io	Company Information linkutm Founded: 2025 India linkutm.com
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Categories Link Management Tools Supported URL Shorteners Supported	Categories Link Management Tools Supported
	Link Management Tools Features Backlink Management Not Supported Brand Control Not Supported Broken Link Discovery Not Supported Campaign Management Supported Channel Attribution Not Supported Competitor Analysis Not Supported Link Analytics Supported Partner Management Not Supported Ranking Monitoring Not Supported Retargeting Supported URL Shortener Supported
Integrations Google Analytics Supported Google Tag Manager Supported AdRoll Supported Airbyte Supported Axis LMS Supported CampaignTrackly Supported ElectroNeek Supported Google Chrome Supported KonnectzIT Supported Latenode Supported MCPTotal Supported Make Supported Meta Pixel Not Supported Microsoft Edge Supported Mozilla Firefox Supported Quickwork Supported Slack Supported Workers by Delos Supported Wufoo Supported Zapier Supported Show More Integrations View All 23 Integrations	Integrations Google Analytics Supported Google Tag Manager Supported AdRoll Not Supported Airbyte Not Supported Axis LMS Not Supported CampaignTrackly Not Supported ElectroNeek Not Supported Google Chrome Not Supported KonnectzIT Not Supported Latenode Not Supported MCPTotal Not Supported Make Not Supported Meta Pixel Supported Microsoft Edge Not Supported Mozilla Firefox Not Supported Quickwork Not Supported Slack Not Supported Workers by Delos Not Supported Wufoo Not Supported Zapier Not Supported Show More Integrations View All 3 Integrations
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