Scratcher vs. Tapstream Comparison


Scratcher Scratcher Aps.	Tapstream	+	+
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About Scratcher.io is an all-in-one gamification marketing platform designed for businesses looking to modernize and scale their digital customer acquisition processes. In today’s crowded digital landscape, standard static content is increasingly ignored. Scratcher.io provides a powerful, highly flexible solution to replace static forms with high-performing interactive marketing experiences. With over 35 built-in, customizable campaign formats—including interactive quizzes, wheels of fortune, digital scratch cards, and advent calendars—the platform turns passive website visitors into active, engaged participants. he platform is entirely no-code. With an intuitive drag-and-drop editor, you can customize every campaign to seamlessly match your brand’s corporate identity (white-labeling). Deploying campaigns is highly versatile: embed them on your website or in-app, share them via email and social media ads, or drive offline traffic to online experiences using QR codes.	About Tapstream is an app marketing cloud that powers user acquisition and engagement for the world’s top apps. It offers a comprehensive toolkit including analytics for unparalleled insights into web and app traffic, deep links to connect new and existing users to in-app content, app invites for turnkey incentivized referral programs, and campaign landers for custom landing pages in app install campaigns. Marketers utilize Tapstream to measure and optimize traffic sources, personalize the new user experience to boost engagement and retention rates, AB test in-app marketing content for maximum conversions, and transform their user base into a powerful acquisition channel. The platform features a user-friendly interface with real-time reporting and supports easy SDK integration across multiple platforms such as iOS, Android, PhoneGap, Unity, Titanium, Xamarin, and Mac OS X. Trusted by leading apps globally, Tapstream enables developers to understand their app marketing effectively.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketing Professionals & Agencies, B2B & B2C Companies, E-Commerce & Retail Brands, Customer Success & CRM Teams	Audience Mobile app developers in need of a tool to enhance user acquisition and engagement through comprehensive marketing analytics
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $129/month Our pricing is transparent and scales with your requirements: Free Trial Account: Perfect for exploring the platform without any commitment. Scalable Packages: Various pricing tiers tailored to different company sizes and goals. Flexible Add-ons: Modularly expand your package with exactly the features you need, whenever you need them. Free Version Not Supported Free Trial Supported	Pricing $199 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros As a marketing agency specializing in interactive and playful marketing, we rely on tools that deliver measurable results. Scratcher.io has proven to be an outstanding platform for our customer acquisition campaigns. The interface is highly structured and clearly defined, allowing us to build and deploy gamified campaigns—like scratch cards or spin-the-wheel—without any hassle. What stands out is how effectively it boosts conversion rates compared to traditional methods. It’s perfect for engaging prospects and ultimately driving them to book calls or sign up. The scalable pricing and flexible add-ons also mean the software grows seamlessly with our clients' needs. Highly recommended for anyone looking to scale their lead generation with a modern approach. Cons The advanced AI features for optimizing gamification campaigns were only introduced in 2026. While these artificial intelligence capabilities are now a fantastic addition to the platform, having access to these AI-powered marketing tools a bit earlier would have been a major advantage for scaling our workflows.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information Scratcher Aps. Founded: 2017 Denmark scratcher.io/de	Company Information Tapstream Canada www.tapstream.com
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Categories Gamification Supported	Categories Mobile Measurement Partners (MMP) Supported
Show More Features Gamification Features Badge Management Not Supported Collaboration Tools Not Supported Contest Management Supported Feedback Management Supported For Call Centers Not Supported For Developers Supported For Education Supported For Onboarding Supported For Sales Supported Goal Setting / Tracking Supported Leaderboards / Activity Tracking Supported Performance Metrics Supported Rewards Management Not Supported
Integrations ActiveCampaign Supported Agillic Supported Android Not Supported Apple iOS Not Supported Apsis One Supported Drip Supported Emarsys Supported Heyloyalty Supported HubSpot CRM Supported Klaviyo Supported Mailchimp Supported Ortto Supported Salesforce Marketing Cloud Account Engagement Supported Titanium Not Supported Xamarin Not Supported Zapier Supported eMarketeer Supported Show More Integrations View All 13 Integrations	Integrations ActiveCampaign Not Supported Agillic Not Supported Android Supported Apple iOS Supported Apsis One Not Supported Drip Not Supported Emarsys Not Supported Heyloyalty Not Supported HubSpot CRM Not Supported Klaviyo Not Supported Mailchimp Not Supported Ortto Not Supported Salesforce Marketing Cloud Account Engagement Not Supported Titanium Supported Xamarin Supported Zapier Not Supported eMarketeer Not Supported Show More Integrations View All 4 Integrations
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