Salesforce Data 360 vs. Segment Comparison


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About Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams.	About Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Data 360 is ideal for enterprise organizations and data-driven teams seeking a real-time, AI-ready platform to unify, govern, and activate data across their entire business ecosystem	Audience Every company that needs a customer data foundation
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing $120 per month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.0 / 5 ease 5.0 / 5 features 4.5 / 5 design 5.0 / 5 support 4.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Salesforce Founded: 1999 United States www.salesforce.com/data/	Company Information Twilio Founded: 2011 United States segment.com
Alternatives Hightouch	Alternatives Hightouch
Adobe Real-Time CDP Adobe	Treasure Data
Oracle Unity Customer Data Platform Oracle	Mortar MortarAI
Plauti	Tealium Customer Data Hub Tealium
Anatics View All	K2View View All
Categories Customer Data Platforms (CDP) Data Governance Data Management Data Management Platforms (DMP)	Categories Account Based Marketing Consent Management Platforms Customer Data Platforms (CDP) Data Governance Data Integration Data Management Data Privacy Management Data Quality Data Subject Access Request (DSAR) eCommerce eCommerce Analytics eCommerce Integration eCommerce Tools Identity Resolution Marketing Master Data Management Personalization Product Analytics Reverse ETL RFM Analysis
	Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Data Management Features Customer Data Data Analysis Data Capture Data Integration Data Migration Data Quality Control Data Security Information Governance Master Data Management Match & Merge Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Data Quality Features Address Validation Data Deduplication Data Discovery Data Profililng Master Data Management Match & Merge Metadata Management Master Data Management Features Data Governance Data Masking Data Source Integrations Hierarchy Management Match & Merge Metadata Management Multi-Domain Process Management Relationship Mapping Visualization Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization
Integrations ActiveCampaign Databricks Data Intelligence Platform FirstQuadrant Google Ads Google Analytics Google Cloud BigQuery Intercom Mailchimp Marketo Snowflake Stripe Zendesk ChurnZero Cust AI Gmail Google Display & Video 360 Redocly Stitchflow TUNE Unify Show More Integrations View All 196 Integrations	Integrations ActiveCampaign Databricks Data Intelligence Platform FirstQuadrant Google Ads Google Analytics Google Cloud BigQuery Intercom Mailchimp Marketo Snowflake Stripe Zendesk ChurnZero Cust AI Gmail Google Display & Video 360 Redocly Stitchflow TUNE Unify Show More Integrations View All 345 Integrations
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