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About

Consumer Goods Cloud is Salesforce’s industry-specific CRM platform built to help consumer goods companies drive profitable growth on a unified system. It connects sales, planning, retail execution, and service teams with shared data and embedded AI capabilities. Key account managers can improve forecasting accuracy, optimize trade promotions, and strengthen joint business planning with centralized customer insights. Field teams benefit from structured visit planning, mobile execution tools, and real-time retail performance visibility. Trade promotion management features provide calendar-based planning, funds tracking, and scenario modeling to maximize ROI. Service teams can streamline omni-channel case routing and deliver faster, more personalized support experiences. By bringing B2B and B2C data together on one platform, Consumer Goods Cloud enables brands to collaborate more effectively with retail partners and scale growth.

About

XTEL is a commercial execution AI platform built to help companies translate data into actionable strategies and seamlessly carry them out. It features modules like ADAM (Augmented Data Management) to ingest and normalize data; RGM (Revenue Growth Management) to generate insights and strategy across the full company lens; MAX AI for profit and revenue optimization; TPX for trade promotion management (from planning to execution); and REX for retail execution, ensuring coordination across channels, customers, and routes. It is configured for enterprise deployment: modular and scalable architecture with open APIs, compliance with ISO, SOC, GDPR, etc., and built on Azure to support centralized or local models. Its AI and data science layer is purpose-built for the consumer goods domain yet remains configurable, back-tested, and transparent to maintain trust and reliability.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Consumer Goods Cloud is designed for consumer packaged goods brands, manufacturers, and distributors seeking to unify sales, trade promotion, retail execution, and service operations on a data-driven AI platform

Audience

Mid to large consumer goods or retail companies looking for a solution to convert data into strategy and automate execution across trade, promotions, and retail operations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/consumer-goods/cloud/

Company Information

XTEL AI
Founded: 1991
Italy
xtech.ai/

Alternatives

Alternatives

BluePlanner

BluePlanner

UpClear
TELUS Trade Promotion Management

TELUS Trade Promotion Management

TELUS Agriculture & Consumer Goods
LEAFIO

LEAFIO

LEAFIO AI Retail Solutions
TELUS Trade Promotion Management

TELUS Trade Promotion Management

TELUS Agriculture & Consumer Goods

Categories

Categories

Retail Execution Features

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Integrations

Accenture Cloud Retail Execution
Cleo Integration Cloud
Collate
Databricks
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Salesforce
Snowflake

Integrations

Accenture Cloud Retail Execution
Cleo Integration Cloud
Collate
Databricks
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Salesforce
Snowflake
Claim Salesforce Agentforce Consumer Goods and update features and information
Claim Salesforce Agentforce Consumer Goods and update features and information
Claim XTEL AI and update features and information
Claim XTEL AI and update features and information