RobynMeta
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evoMLTurinTech AI
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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About
evoML accelerates the creation of production-quality machine learning models by streamlining and automating the end-to-end data science workflow, transforming raw data into actionable insights in days instead of weeks. It automates crucial steps, automatic data transformation that detects anomalies and handles imbalances, feature engineering via genetic algorithms, parallel model evaluation across thousands of candidates, multi-objective optimization on custom metrics, and GenAI-based synthetic data generation for rapid prototyping under data-privacy constraints. Users fully own and customize generated model code for seamless deployment as APIs, databases, or local libraries, avoiding vendor lock-in and ensuring transparent, auditable workflows. EvoML empowers teams with intuitive visualizations, interactive dashboards, and charts to identify patterns, outliers, and anomalies for use cases such as anomaly detection, time-series forecasting, and fraud prevention.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Audience
Data scientists, ML engineers and business analysts requiring a solution to build, optimize and deploy production-grade machine learning models from their existing data with minimal manual effort
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Company InformationTurinTech AI
Founded: 2018
United Kingdom
www.turintech.ai/evoml
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Integrations
Facebook
Facebook Ads
Instagram Ads
Meta Pixel
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