Robyn

Robyn

Meta
+
+

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About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

About

Get better performance from your time-series data with the dataPARC Historian, an enterprise-grade solution designed to elevate industrial data operations to new heights. The dataPARC Historian simplifies complex data sharing, ensuring seamless collaboration across departments with enhanced security and performance. Its compatibility with external AI, ML, and cloud applications via an open architecture increases adaptability and strategic insights. Experience rapid data access, enriched manufacturing intelligence, and a platform that grows with your business needs. dataPARC historian is the smart choice for enterprises aiming for the forefront of operational excellence. The dataPARC historian is more than a data historian; it's a gateway to unlocking greater flexibility and efficiency in leveraging your time-series data. It's crafted for those who demand reliability, speed, and intuitive use, making every data interaction impactful.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Audience

Manufacturing plants

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Company Information

dataPARC
Founded: 1997
United States
www.dataparc.com

Alternatives

Alternatives

DataHUB+

DataHUB+

VROC
FactoryTalk Historian

FactoryTalk Historian

Rockwell Automation
Proficy Historian

Proficy Historian

GE Vernova

Categories

Categories

Integrations

AVEVA PI System
App Orchid
Braincube
Facebook
Facebook Ads
FactoryTalk Optix
Ignition SCADA
Instagram Ads
Meta Pixel
Ndustrial Contxt
PARCview
PI Vision
PreCognize
Proficy Smart Factory MES
RtDUET
Seeq
TrendMiner
Uptake
Visual KPI

Integrations

AVEVA PI System
App Orchid
Braincube
Facebook
Facebook Ads
FactoryTalk Optix
Ignition SCADA
Instagram Ads
Meta Pixel
Ndustrial Contxt
PARCview
PI Vision
PreCognize
Proficy Smart Factory MES
RtDUET
Seeq
TrendMiner
Uptake
Visual KPI
Claim Robyn and update features and information
Claim Robyn and update features and information
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Claim dataPARC Historian and update features and information