RobynMeta
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dataPARC HistoriandataPARC
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Related Products
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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About
Get better performance from your time-series data with the dataPARC Historian, an enterprise-grade solution designed to elevate industrial data operations to new heights.
The dataPARC Historian simplifies complex data sharing, ensuring seamless collaboration across departments with enhanced security and performance. Its compatibility with external AI, ML, and cloud applications via an open architecture increases adaptability and strategic insights.
Experience rapid data access, enriched manufacturing intelligence, and a platform that grows with your business needs. dataPARC historian is the smart choice for enterprises aiming for the forefront of operational excellence.
The dataPARC historian is more than a data historian; it's a gateway to unlocking greater flexibility and efficiency in leveraging your time-series data. It's crafted for those who demand reliability, speed, and intuitive use, making every data interaction impactful.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Audience
Manufacturing plants
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Company InformationdataPARC
Founded: 1997
United States
www.dataparc.com
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Categories |
Categories |
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Integrations
AVEVA PI System
App Orchid
Braincube
Facebook
Facebook Ads
FactoryTalk Optix
Ignition SCADA
Instagram Ads
Meta Pixel
Ndustrial Contxt
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Integrations
AVEVA PI System
App Orchid
Braincube
Facebook
Facebook Ads
FactoryTalk Optix
Ignition SCADA
Instagram Ads
Meta Pixel
Ndustrial Contxt
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