Robyn

Robyn

Meta
+
+

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About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

About

SparkBeyond Discovery autonomously analyzes complex data, finding answers to business problems where you wouldn't think to look. Seamlessly integrate external data into your search space for a better grip on the real influencers of outcomes, and get a holistic perspective of your business reality. Move analytics projects beyond the experimental by interacting with data and insights in natural language, allowing a deeper alliance between analytics and business stakeholders. Future-proof the hard-won benefits of the analytics process by keeping an evergreen cycle of inputs and outputs. The world shifts, and so should your insights. From time-series to geo-spatial data, auto-connect most data in their raw, granular form, without writing a single line of code. See the bigger picture by integrating our curated database of world knowledge (maps, Wikipedia, demographics) or network of 3rd-party data providers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Audience

Data professionals looking for an AI analytics solution to generate better business insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Company Information

SparkBeyond
Founded: 2013
Israel
www.sparkbeyond.com

Alternatives

Alternatives

Categories

Categories

Data Analysis Features

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Integrations

Amazon Web Services (AWS)
BizDataX
Facebook
Facebook Ads
Google Analytics
Google Sheets
Hitachi Content Platform
Instagram Ads
Meta Pixel
Microsoft 365
Microsoft Excel
StarMeUp

Integrations

Amazon Web Services (AWS)
BizDataX
Facebook
Facebook Ads
Google Analytics
Google Sheets
Hitachi Content Platform
Instagram Ads
Meta Pixel
Microsoft 365
Microsoft Excel
StarMeUp
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