Robyn

Robyn

Meta
+
+

Related Products

  • Evertune
    1 Rating
    Visit Website
  • RaimaDB
    9 Ratings
    Visit Website
  • IUX
    893 Ratings
    Visit Website
  • 800.com
    2,023 Ratings
    Visit Website
  • MikMak
    84 Ratings
    Visit Website
  • Yeastar P-Series PBX System
    99 Ratings
    Visit Website
  • MetaLocator
    24 Ratings
    Visit Website
  • Birdeye
    4,690 Ratings
    Visit Website
  • Innoslate
    87 Ratings
    Visit Website
  • Labra
    60 Ratings
    Visit Website

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

About

On average, advertisers are burning 10-15% of their media budgets due to bad analytics. Sellforte's SaaS solution helps you to unleash the missed business opportunity. Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis. With the slogan "Unleash the impact" we want to highlight our focus on releasing business impact from marketing data by using our proprietary data science algorithms on the platform and deep industry expertise for retail, ecommerce, and telecom industries.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Audience

Companies interested in a marketing mix modelling platform to measure marketing ROI and plan scenarios for future media investments

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

€490 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Company Information

Sellforte
Founded: 2017
Finland
sellforte.com

Alternatives

Alternatives

Categories

Categories

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel
Claim Robyn and update features and information
Claim Robyn and update features and information
Claim Sellforte and update features and information
Claim Sellforte and update features and information