RobynMeta
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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About
On average, advertisers are burning 10-15% of their media budgets due to bad analytics. Sellforte's SaaS solution helps you to unleash the missed business opportunity. Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis. With the slogan "Unleash the impact" we want to highlight our focus on releasing business impact from marketing data by using our proprietary data science algorithms on the platform and deep industry expertise for retail, ecommerce, and telecom industries.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Audience
Companies interested in a marketing mix modelling platform to measure marketing ROI and plan scenarios for future media investments
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
€490 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Company InformationSellforte
Founded: 2017
Finland
sellforte.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Facebook
Facebook Ads
Instagram Ads
Meta Pixel
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