RobynMeta
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SaymonSAYMON
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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About
Light. Quick. Beautiful. A modern Russian high-performance platform for solving problems of description, visualization, control and analytics of processes and elements that provide them. Expertise and experience in the fields of IT and TELECOM made it possible to create a platform that borrows the best ideas from traditional OSS/BSS/NGOSS (Frameworx) solutions and uses the latest HTML/AJAX, SQL/noSQL and TimeSeries technologies. The platform works with heterogeneous systems (for example, the Internet of things) and has powerful business intelligence capabilities. World-class software from Russia. Visualization of the IT landscape is an important step toward the successful operation of the company. Control of key technical indicators is a guarantee of uninterrupted operation. Monitoring the availability of communication channels, equipment, computers, servers and their components.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Audience
Companies searching for a solution for solving problems of description, visualization, and control
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
$1000 one-time payment
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Company InformationSAYMON
Founded: 2013
Russian Federation
saymon.info
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Alternatives |
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Categories |
Categories |
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Data Analysis Features
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
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Integrations
Facebook
Facebook Ads
Instagram Ads
Meta Pixel
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