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About

The Predactiv Data Platform is an AI-driven unified data platform that combines advanced artificial intelligence, proprietary real-time behavioral datasets, and scalable data science capabilities to help organizations ingest, enrich, analyze, and activate data for actionable insights, audience creation, predictive modeling, and cross-channel data activation. It enables seamless data onboarding from any source, validation, and unification into a compliant foundation, and transformation into enriched datasets that reveal consumer intent, behavior, and predictive signals using AI-powered embeddings and agentic orchestration features. With its proprietary global digital behavioral and purchase data, the platform offers a 360-degree view of consumers that supports real-time insights and high-precision audience segments for marketing, advertising, and strategic decision-making, allowing brands and agencies to identify and target potential customers based on behavior.

About

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem. Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing leaders, data scientists, and analytics teams who need an AI-powered data platform to unify, enrich, and activate real-time consumer insights for audience creation, prediction, and decision-making

Audience

Companies interested in a Customer Intelligence Platform that helps brands better understand their customers and predict behaviors

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Predactiv
Founded: 2024
United States
predactiv.com/platform/the-predactiv-data-platform/

Company Information

Zeotap
Founded: 2014
US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai
zeotap.com

Alternatives

Alternatives

Geomap FMS

Geomap FMS

Geomap
Composable DataOps Platform

Composable DataOps Platform

Composable Analytics

Categories

Categories

Data Management Features

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Management Features

Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning

Integrations

Facebook
Insider One
Instagram
LinkedIn
S4M
X (Twitter)

Integrations

Facebook
Insider One
Instagram
LinkedIn
S4M
X (Twitter)
Claim Predactiv Data Platform and update features and information
Claim Predactiv Data Platform and update features and information
Claim Zeotap and update features and information
Claim Zeotap and update features and information