Scratcher

Scratcher

Scratcher Aps.
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About

Playable is an enterprise-scale gamification platform that helps marketers turn engagement into meaningful business outcomes. It enables brands to create interactive, memorable experiences that boost recognition, loyalty, and advocacy. By capturing zero-party data through fun, compliant gameplay, Playable fuels smarter personalization and better marketing decisions. The platform maximizes customer interactions and conversions across paid, owned, and earned media channels. With proven results like increased click-through rates and form completions, Playable empowers brands to optimize marketing spend and ROI. Trusted by over 650 global brands, Playable is designed to deliver measurable impact quickly.

About

Scratcher.io is an all-in-one gamification marketing platform designed for businesses looking to modernize and scale their digital customer acquisition processes. In today’s crowded digital landscape, standard static content is increasingly ignored. Scratcher.io provides a powerful, highly flexible solution to replace static forms with high-performing interactive marketing experiences. With over 35 built-in, customizable campaign formats—including interactive quizzes, wheels of fortune, digital scratch cards, and advent calendars—the platform turns passive website visitors into active, engaged participants. he platform is entirely no-code. With an intuitive drag-and-drop editor, you can customize every campaign to seamlessly match your brand’s corporate identity (white-labeling). Deploying campaigns is highly versatile: embed them on your website or in-app, share them via email and social media ads, or drive offline traffic to online experiences using QR codes.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing professionals and brand managers at enterprises seeking to increase customer engagement, collect valuable data, and drive higher conversion rates through gamified campaigns

Audience

Marketing Professionals & Agencies, B2B & B2C Companies, E-Commerce & Retail Brands, Customer Success & CRM Teams

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$129/month
Our pricing is transparent and scales with your requirements:

Free Trial Account: Perfect for exploring the platform without any commitment.

Scalable Packages: Various pricing tiers tailored to different company sizes and goals.

Flexible Add-ons: Modularly expand your package with exactly the features you need, whenever you need them.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • As a marketing agency specializing in interactive and playful marketing, we rely on tools that deliver measurable results. Scratcher.io has proven to be an outstanding platform for our customer acquisition campaigns. The interface is highly structured and clearly defined, allowing us to build and deploy gamified campaigns—like scratch cards or spin-the-wheel—without any hassle. What stands out is how effectively it boosts conversion rates compared to traditional methods. It’s perfect for engaging prospects and ultimately driving them to book calls or sign up. The scalable pricing and flexible add-ons also mean the software grows seamlessly with our clients' needs. Highly recommended for anyone looking to scale their lead generation with a modern approach.

Cons

  • The advanced AI features for optimizing gamification campaigns were only introduced in 2026. While these artificial intelligence capabilities are now a fantastic addition to the platform, having access to these AI-powered marketing tools a bit earlier would have been a major advantage for scaling our workflows.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Playable
Founded: 2017
Denmark
playable.com

Company Information

Scratcher Aps.
Founded: 2017
Denmark
scratcher.io/de

Alternatives

Alternatives

QronoPlay

QronoPlay

SAS Jalimani
Scratcher

Scratcher

Scratcher Aps.
Flyy

Flyy

FlyyX Technologies

Categories

Categories

Gamification Features

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Gamification Features

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Integrations

ActiveCampaign
Agillic
Apsis One
Drip
Emarsys
Heyloyalty
Klaviyo
Mailchimp
eMarketeer
Bloomreach
Braze
CleverReach
Inxmail
MailUp
Make
Omnisend
Salesforce Agentforce Marketing
Sendlane
Webpower
Zapier

Integrations

ActiveCampaign
Agillic
Apsis One
Drip
Emarsys
Heyloyalty
Klaviyo
Mailchimp
eMarketeer
Bloomreach
Braze
CleverReach
Inxmail
MailUp
Make
Omnisend
Salesforce Agentforce Marketing
Sendlane
Webpower
Zapier
Claim Playable and update features and information
Claim Playable and update features and information
Claim Scratcher and update features and information
Claim Scratcher and update features and information