Perpetua vs. SmartLens Analytics Comparison


Perpetua Perpetua Labs	SmartLens Analytics	+	+
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About Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven Amazon campaigns across Amazon's Sponsored ads (Sponsored Products, Sponsored Brands, and Sponsored Display), while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with a few clicks.	About We help businesses manage paid search marketing campaigns (PPC campaigns) on Google Ads, Microsoft Ads, and Amazon Advertising. We build customized machine learning models for our client. This enables us to adapt to market changes rapidly and provides our clients unique bid strategy advantage over conventional ones. Our web-based UI gives you the ability to monitor performance in an intuitive and familiar way. Guide our models to your desired objectives and target numbers directly in the app. Our systems generate updated bids for your campaigns constantly, ensuring that your bids are always optimized. SmartLens has proven performance gains versus network-based automated solutions, e.g. Conversion Optimizer/Target CPA.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Anybody who sells on Amazon, Walmart, Instacart, Target	Audience Companies that need a PPC and paid search optimization software solution
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $250 per month Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 1.0 / 5 ease 1.0 / 5 features 1.0 / 5 design 1.0 / 5 support 1.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Did not find any. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. Cons I used their service for 1 day and found 8 errors, the companies did not work correctly.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Perpetua Labs Founded: 2017 United States perpetua.io	Company Information SmartLens Analytics Founded: 2017 United States www.smartlensanalytics.com
Alternatives AdLabs	Alternatives Perpetua Perpetua Labs
Adspert	ProAdly
AiHello	Marin Software
Sellozo	Google Campaign Manager 360 Google
Astra by Sellrbox Sellrbox View All	Negative Keywords Tool By Karooya Karooya Technologies View All
Categories Advertising Agency Supported Amazon Seller Tools Supported Campaign Management Supported eCommerce Tools Supported Keyword Research Supported PPC Supported Professional Services Automation Supported Search Engine Marketing (SEM) Supported	Categories PPC Supported Search Engine Marketing (SEM) Supported
PPC Features A/B Testing Not Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Not Supported URL Builder Not Supported Search Engine Marketing (SEM) Features A/B Testing Not Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Not Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Not Supported URL Builder Not Supported Show More Features Advertising Agency Features Campaign Management Supported Collaboration Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Supported Time Tracking Not Supported Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Supported Analytics / Reporting Supported Campaign Management Supported Competitor Analysis Supported Content Management / Optimization Not Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Not Supported Keyword Tracking / Research Supported Order Management Not Supported PPC Ads Management Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Not Supported Shipping Management Not Supported Trend Analysis Not Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Supported Professional Services Automation Features Billing & Invoicing Not Supported Client Portal Not Supported Collaboration Tools Not Supported CRM Not Supported Document Management Not Supported Portfolio Management Supported Project Management Not Supported Proposal Generation Not Supported Quote Management Not Supported Resource Management Not Supported Time & Expense Tracking Not Supported
Integrations Amazon Ads Supported 8fig Supported Amazon Supported Google Ads Not Supported Microsoft Advertising Not Supported Roundel Supported View All 4 Integrations	Integrations Amazon Ads Supported 8fig Not Supported Amazon Not Supported Google Ads Supported Microsoft Advertising Supported Roundel Not Supported View All 3 Integrations
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