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About

PeopleCounter.app is a simple online people counter built to count visitors in real time, track occupancy, and export reports from any device. It is designed for fast setup with no app download, no hardware, and no complicated onboarding, open the tool on a phone, tablet, or computer, set a capacity limit if needed, and start counting entries and exits right away. It helps venues, events, retail spaces, clubs, schools, churches, buildings, and front-of-house teams keep an accurate live count of how many people are inside at any moment. Users can tap to count people in and out, monitor current occupancy, avoid going over capacity, and keep staff aligned during busy periods. PeopleCounter.app also supports multi-device counting, so more than one person can track attendance from different doors or areas while the count stays coordinated. For events, it works as an attendance tracker that helps teams monitor real-time capacity, track guest flow, and understand turnout.

About

Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Venue operations teams that need a simple browser-based tool to count visitors, monitor live occupancy, coordinate multiple entrances, and export attendance reports

Audience

Businesses that want to count and analyze visitors to their location. -- Retailers, Libraries, Universities, Municipalities, Malls, Casinos, Places of Worship, Office Buildings, and more!

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$9 per month
Free Version
Free Trial

Pricing

$19.95 USD
Free Lite Package including our Smart App only
Standard version starting at $19.95/Month/Device.
Retail Version starting at $29.95/Month/Device.
Real-Time Occupancy version starting at $39.95/Month/Device.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 4.9 / 5
ease 4.7 / 5
features 4.8 / 5
design 4.6 / 5
support 4.9 / 5

Pros & Cons from Real Users

Pros

  • The app is very easy to use and provides accurate people counting results. The interface is intuitive, responsive, and works smoothly for both occasional and frequent use.
  • Setup takes about five minutes, and there is virtually no learning curve. Simply create an account, start counting, and access clear reporting immediately.

Cons

  • I honestly did not find any significant drawbacks. Everything worked as expected and I was very satisfied with the overall performance and functionality of the app.
  • The core system relies on manual counting, so accuracy depends on the user consistently recording each visitor during busy periods.

Pros from Real Users

Pros

  • We like having access to our daily counts to enable us to make smart business decisions from a staff perspective. We also like the ability to run custom reports and have them emailed to our leadership team.
  • - tracks multiple entrances - easy to install - sleek, inconspicuous design - great customer service - choice of a couple of colour options
  • We have been working with SMS for a long time, and the team is always coming with good communication, in time response, professional assistance. Highly recommended for traffic counter part and the services
  • This device provides accurate counts of people visiting our organization's exhibition and retail spaces. The data gathered has been useful in assessing visitor experience and flow, which we have used to inform exhibit design and merchandising. The device was straightforward to mount and has been easy to relocate if needed. The app is also easy to use, and the support team has always responded promptly and been incredibly helpful!
  • The platform provides accurate and consistent foot-traffic data that helped us understand customer flow patterns over time. The interface is straightforward, exports are reliable, and the support team — especially Sayantani — has been exceptionally responsive and flexible whenever we needed help or custom reports. Their willingness to go above and beyond stood out.
  • Report variety, easy to access dashboard, mobile app, ability to schedule reports for multiple users
  • easy install by local techs quick response, easy billing pro-active remote technical assistance at no charge
  • User-Friendly Dashboard: Easy to navigate app to get daily/weekly stats Valuable Visitor Insights: Helps us understand foot traffic patterns in our visitor center, which we share with local businesses. Quick Setup and Reliable Support: Installation was smooth, and customer service has been responsive and helpful. Customizable Reporting: Allows us to track daily, weekly, and seasonal trends—crucial in a tourism-driven community. Helps Justify Grant Funding: The data has strengthened our grant applications and economic development reports.
  • The 3D Scope is an outstanding product that surpasses expectations in performance. The support team is highly knowledgeable and always ready to help. Despite its rich feature set, it remains easy to manage and calibrate.
  • Amazing customer service and training. SMS allows us to efficiently track and manage our traffic and staffing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

PeopleCounter.app
United States
peoplecounter.app/

Company Information

SMS Storetraffic
Founded: 1972
Canada
storetraffic.com

Alternatives

Alternatives

Ariadne

Ariadne

Ariadne Maps
SafeCount

SafeCount

InfraRed Integrated Systems

Categories

Categories

People Counting Features

Anonymous Counting
API
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Business Intelligence Features

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Museum Features

Collections Management
Event Management
Exhibit Management
Gift Shop POS
Grant Management
Insurance Management
Membership Management
Ticketing

Retail Execution Features

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Integrations

Erply
Heartland Payment Processing
Heartland Retail
Lightspeed Retail
Meltano
Microsoft 365
Microsoft Azure
NetSuite
QuickBooks Online
QuickBooks Online Advanced
Retail Pro
Shopify POS
Square POS

Integrations

Erply
Heartland Payment Processing
Heartland Retail
Lightspeed Retail
Meltano
Microsoft 365
Microsoft Azure
NetSuite
QuickBooks Online
QuickBooks Online Advanced
Retail Pro
Shopify POS
Square POS
Claim PeopleCounter.app and update features and information
Claim PeopleCounter.app and update features and information