PaceWise

PaceWise

5.0 out of 5 stars
TrueClicks

TrueClicks

5.0 out of 5 stars
PaceWise TrueClicks

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PaceWise:

About

PaceWise is a next-generation, AI-powered PPC budget pacing and management platform built for agencies, in-house marketing teams and performance marketers who need clearer control over advertising spend. Bringing Google Ads, Meta Ads, Microsoft Advertising and TikTok Ads into one intuitive platform, PaceWise provides budget pacing updated every 15 minutes, intelligent forecasting, overspend and underpacing alerts, custom billing cycles, rollover budgets, AI-powered insights and optional auto-pacing. PaceWise replaces manual spreadsheets and fragmented budget monitoring with clearer portfolio-wide visibility, helping teams identify pacing risks earlier and keep budgets on track across accounts and platforms. One-click white-label client reporting is available in 15 languages. PaceWise is an Australian-owned PPC technology company based in Sydney, supporting agencies and performance teams worldwide.
TrueClicks:

About

With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. See campaign issues and opportunities across your accounts from one, easy-to-use dashboard. Our tailored insights provide your team with the information needed to boost account performance and create bulletproof campaigns. Your accounts deserve an audit without an agenda that’s based on your goals and individual needs. We keep a close eye on your accounts, so you don’t have to. Get daily reports on how your campaigns are performing and if any action is needed on your end.
PaceWise:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
TrueClicks:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
PaceWise:

Audience

Marketing agencies, in-house marketing teams, advertisers, freelance marketers, paid media consultants
TrueClicks:

Audience

Teams interested in an auditing and monitoring solution to build high-converting PPC campaigns with customized recommendations
PaceWise:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
TrueClicks:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
PaceWise:

API

Offers API Not Supported
TrueClicks:

API

Offers API Supported
PaceWise:

Screenshots and Videos

TrueClicks:

Screenshots and Videos

PaceWise:

Pricing

$45/month
Free Version Supported
Free Trial Supported
TrueClicks:

Pricing

$99 per month
Our monthly price is based on the total ad spend you link to TrueClicks. Visit the pricing page on our website for an overview of our plans.
Free Version Not Supported
Free Trial Supported
PaceWise:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5
TrueClicks:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
PaceWise:

Pros & Cons from Real Users

Pros

  • The biggest advantage is having all our PPC budgets in one place. The automated pacing alerts, AI-powered forecasting and white-label reporting save a considerable amount of manual work. The interface is clean and straightforward, making it easy to get started.
  • I really enjoy using PaceWise software. It's the best PPC software that we must have. Intuitive, simple to use but very smart! I use all the features and find them very helpful for us PPC marketers. The AI support is very smart too.
  • Easy to use, excellent budget tracking, and saves hours on client reporting with automated updates.
  • Very easy to learn and use, and Pacewise has many smart, useful features that's very helpful for my agency. Great service and responded to my enquiry very quickly! Cheaper than other ppc software too.
  • PaceWise is very easy to learn and use. The AI features are very intelligent! The budget forecasting, smart recommendations, budget alerts, and one-click client reports fantastic! Saving us so much manual work. And the cost is cheaper than the other tools. This software is well-developed, much better than the other PPC tools we used before. After using Pacewise, we won't change to other tools again!

Cons

  • More options for customising dashboard layouts would be useful.
  • An interactive tutorial would be helpful. But their AI support is very smart, answered all my questions!
  • More dashboard customisation would be nice for tailored views.
  • Only has a user guide; it would be great if there were interactive tutorials.
  • Would be great if they offer video tutorials along with the user guide.
TrueClicks:

Pros & Cons from Real Users

Pros

  • Firstly, I was impressed with the navigation layout, features and recommendations. It is truly geared for persons wanting to fine-tune their campaigns to maximise conversions and control their Ad spend. They offer their own Score Factor as you progressively improve the recommendations at hand so you can physically see how TrueClicks keeps everything in check. The main layout comprises Monitoring, Auditing and Growth Opportunities so you can clearly see what is required to keep improving. It is specifically engineered if you are serious about your online visibility.

Cons

  • The only minute Con was some of the negative words offered did not apply to my industry, but they did mention it was not mandatory to add them. We should have the option to delete the recommendation, which I notified them about.
PaceWise:

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported
TrueClicks:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported
PaceWise:

Company Information

PaceWise
Founded: 2025
Australia
pacewise.app
TrueClicks:

Company Information

TrueClicks
Founded: 2017
Amsterdam, The Netherlands
trueclicks.com
PaceWise:

Alternatives

EDEE

EDEE

EDEE AI
TrueClicks:

Alternatives

PaceWise:
TrueClicks:
PaceWise

PaceWise

5.0 out of 5 stars
PaceWise:
TrueClicks:
IfThenAds

IfThenAds

HammerHard Ventures
PaceWise:
TrueClicks:
PaceWise:
TrueClicks:
PaceWise:

Categories

PPC Supported
TrueClicks:

Categories

PPC Supported
PaceWise:

PPC Features

A/B Testing Not Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Not Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Not Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported
TrueClicks:

PPC Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Not Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported

Search Engine Marketing (SEM) Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Not Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported
PaceWise:

Integrations

Google Ads Supported
Google Data Studio Not Supported
Meta Ads Supported
Microsoft Advertising Supported
Microsoft Excel Not Supported
Microsoft Power BI Not Supported
Tableau Not Supported
TikTok Ads Supported
TrueClicks:

Integrations

Google Ads Supported
Google Data Studio Supported
Meta Ads Not Supported
Microsoft Advertising Not Supported
Microsoft Excel Supported
Microsoft Power BI Supported
Tableau Supported
TikTok Ads Not Supported
PaceWise:
Claim PaceWise and update features and information
Claim PaceWise and update features and information
TrueClicks:
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Claim TrueClicks and update features and information