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About

PPC campaign optimization is a multi-step process. It starts with selecting the right keyword and entering the right bid. Then, you need to worry about producing the right message and targeting the right audience, places, times, and devices. The process ends with the customer on the right landing page and headed down the right path toward a profitable conversion. If you get every step right, you will be rewarded with a conversion. If you get one step wrong, your chances of conversion will decrease. PPCexpo’s optimization tools will help you make the right decision every step of the way. Some marketers want things to be quick and easy, but PPC campaign optimization just doesn’t work that way. The idea that a PPC campaign can be optimized overnight is an unrealistic expectation. There are no hacks, secrets, shortcuts, silver bullets or tips-n-tricks for long-term PPC campaign optimization.

About

Scaletrics is a PPC channel optimization platform that pairs computational bidding algorithms with expert agency oversight so campaigns get machine-speed adjustments backed by human strategic judgment.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies interested in an advanced PPC platform

Audience

PPC/performance marketers and media buyers, agency owners and freelance PPC consultants, in-house marketing leads at SMBs/startups

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

$200/month/module
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 5.0 / 5
design 4.8 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Sometimes accounts start getting busy. It’s good at flagging budget issues and keywords that are starting to drop off before I would normally notice them
  • We use it mostly for reviewing search terms, budgets, things like that. It usually finds a few things I missed especially negatives and campaigns spending more than they should. I also like that I can check the recommendation before doing anything with it
  • I mainly like that I don’t have to keep going through every campaign looking for something that changed. If something starts going the wrong way it usually gets my attention pretty fast.
  • Communication is clear, performance is monitored closely, and they consistently look for ways to improve and scale campaigns.
  • Instead of being blackbox it's a transparent and easy to understand solution which we really appreciate

Cons

  • On larger accounts like ours the recommendations can pile up a bit, would be nice to have better grouping
  • Some recommendations are useful right away and some need a bit more thinking depending on the account
  • Some recommendations are not really relevant for our setup so I just ignore those.
  • Process becomes very smooth once everything is aligned.
  • Not much really happy so far maybe there could be more visualized data in the dashboard

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

PPCexpo
ppcexpo.com

Company Information

Scaletrics
Founded: 2025
United Kingdom
scaletrics.com

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Categories

PPC

Categories

PPC

Integrations

Google Ads

Integrations

Google Ads
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Claim PPCexpo and update features and information
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