Prism by Calibrated IntelligenceCalibrated Intelligence
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About
PPC campaign optimization is a multi-step process. It starts with selecting the right keyword and entering the right bid. Then, you need to worry about producing the right message and targeting the right audience, places, times, and devices. The process ends with the customer on the right landing page and headed down the right path toward a profitable conversion. If you get every step right, you will be rewarded with a conversion. If you get one step wrong, your chances of conversion will decrease. PPCexpo’s optimization tools will help you make the right decision every step of the way. Some marketers want things to be quick and easy, but PPC campaign optimization just doesn’t work that way. The idea that a PPC campaign can be optimized overnight is an unrealistic expectation. There are no hacks, secrets, shortcuts, silver bullets or tips-n-tricks for long-term PPC campaign optimization.
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About
Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation.
Key capabilities:
• Dual AI agents for 24/7 automated optimization and weekly strategic insights
• 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews
• Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour
• 24-hour undo on all changes with built-in safety nets to prevent over-optimization
• Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules
Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Companies interested in an advanced PPC platform
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Audience
Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$29/user/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationPPCexpo
ppcexpo.com
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Company InformationCalibrated Intelligence
Founded: 2026
United States
calibratedintelligence.com
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