PFL Direct MailPFL
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Smartmail MarketingCanada Post
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Related Products
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About
PFL Direct Mail is an innovative platform that integrates personalized direct mail with digital marketing strategies to enhance customer engagement and drive conversions. By combining data-driven insights with high-quality physical mail, PFL allows businesses to create personalized, tactile experiences that stand out in a digital-first world. The platform seamlessly integrates with CRM and marketing automation tools, enabling companies to trigger relevant and timely direct mail campaigns based on customer behavior or sales milestones. PFL Direct Mail helps businesses build stronger relationships with prospects and customers, improve response rates, and increase overall ROI by blending physical and digital marketing efforts.
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About
Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies in need of a direct mail automation platform
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Audience
Businesses and organizations seeking to reach prospective or existing customers in Canada through targeted direct-mail campaigns.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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PricingCampaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationPFL
Founded: 1996
United States
www.pfl.com
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Company InformationCanada Post
Founded: 1981
Canada
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
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Categories |
Categories |
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Integrations
Adobe Marketo Engage
Supported
Microsoft Azure
Supported
Oracle Marketing
Supported
Salesforce
Supported
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Integrations
Adobe Marketo Engage
Not Supported
Microsoft Azure
Not Supported
Oracle Marketing
Not Supported
Salesforce
Not Supported
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