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About

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes. Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository.

About

Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies and businesses in search of a customer data platform solution to create a single, dynamic, real-time view of each customer

Audience

Data 360 is ideal for enterprise organizations and data-driven teams seeking a real-time, AI-ready platform to unify, govern, and activate data across their entire business ecosystem

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/customer-data-platform/

Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/data/

Alternatives

Alternatives

Categories

Categories

Integrations

Accenture Cloud Trade Promotion Management
Act!
Adobe Marketo Measure
Amazon
Apache Hive
Azure Analysis Services
Azure Synapse Analytics
Cisco AnyConnect
DBeaver Community
HubSpot CRM
Instagram
Oracle Advertising
Oracle Cloud Infrastructure
Paylocity
Pinterest
PowerShell
SAP S/4HANA
SQL Server
Xero

Integrations

Accenture Cloud Trade Promotion Management
Act!
Adobe Marketo Measure
Amazon
Apache Hive
Azure Analysis Services
Azure Synapse Analytics
Cisco AnyConnect
DBeaver Community
HubSpot CRM
Instagram
Oracle Advertising
Oracle Cloud Infrastructure
Paylocity
Pinterest
PowerShell
SAP S/4HANA
SQL Server
Xero
Claim Oracle Unity Customer Data Platform and update features and information
Claim Oracle Unity Customer Data Platform and update features and information
Claim Salesforce Data 360 and update features and information
Claim Salesforce Data 360 and update features and information