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About

Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance. Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message. Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors. Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete. Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management.

About

The complete location solution for advertisers, brands, marketers and agencies. Engage behavioural based segments and measure online and offline activity with location. Using location data Tamoco helps to identify the right audience or segment based on how audiences behave in the real world. Find the right audience based on movement. Tamoco provides relevant, interest-based segments based on how audiences move in known locations. Tamoco's network combines movement data with demographic information to create highly specific audiences which include interests and behaviour. Tamoco's pre-packaged location based audience segments are available in Dv360 and AppNexus. Reach audiences when they are inside a specific venue or POI. Tamoco's sensor-driven technology allows you to identify areas within POIs to create more tailored targeting. We help connect the online and offline. Attribute digital advertising to real-world visits using Tamoco's sensor-driven visit detection.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprises wanting to improve campaign performance by using an audience segmentation solution in order to build audience segments

Audience

Advertisers, brands, marketers and agencies looking for a location solution for their marketing needs

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/marketing/audience-segmentation/

Company Information

Tamoco
United Kingdom
www.tamoco.com/solutions-advertising-marketing/

Alternatives

Alternatives

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campaignViz

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TrueTargeting

TrueTargeting

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BridgeLogic

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Categories

Categories

Integrations

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Deloitte Compliance Suite
EVOSYS TELEMATICS
Google Cloud Platform
Instagram
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Pinterest
Snapchat
YouTube

Integrations

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Deloitte Compliance Suite
EVOSYS TELEMATICS
Google Cloud Platform
Instagram
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Pinterest
Snapchat
YouTube
Claim Oracle Audience Segmentation and update features and information
Claim Oracle Audience Segmentation and update features and information
Claim Tamoco and update features and information
Claim Tamoco and update features and information