Oracle Audience SegmentationOracle
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About
Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance. Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message. Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors. Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete. Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management.
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About
The complete location solution for advertisers, brands, marketers and agencies. Engage behavioural based segments and measure online and offline activity with location. Using location data Tamoco helps to identify the right audience or segment based on how audiences behave in the real world. Find the right audience based on movement. Tamoco provides relevant, interest-based segments based on how audiences move in known locations. Tamoco's network combines movement data with demographic information to create highly specific audiences which include interests and behaviour. Tamoco's pre-packaged location based audience segments are available in Dv360 and AppNexus. Reach audiences when they are inside a specific venue or POI. Tamoco's sensor-driven technology allows you to identify areas within POIs to create more tailored targeting. We help connect the online and offline. Attribute digital advertising to real-world visits using Tamoco's sensor-driven visit detection.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Enterprises wanting to improve campaign performance by using an audience segmentation solution in order to build audience segments
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Audience
Advertisers, brands, marketers and agencies looking for a location solution for their marketing needs
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationOracle
Founded: 1977
United States
www.oracle.com/cx/marketing/audience-segmentation/
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Company InformationTamoco
United Kingdom
www.tamoco.com/solutions-advertising-marketing/
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Categories |
Categories |
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Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
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EVOSYS TELEMATICS
Google Cloud Platform
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Kinetica
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Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Deloitte Compliance Suite
EVOSYS TELEMATICS
Google Cloud Platform
Instagram
Kinetica
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