Optimizely One vs. iPaper Comparison


Optimizely One Optimizely	iPaper	+	+
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About Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.	About iPaper is a digital catalog platform that lets you convert your printed leaflets and catalogs into fully interactive digital shopping experiences. Capture shoppers' attention with product images and videos. Drive traffic and sales with in-catalog shopping over email, WhatsApp or directly integrated with your ecommerce webshop. The iPaper platform is built to fit your business and we offer advanced features to fully automate your setup. Getting started with iPaper is much more than just creating a catalog that looks good. It is built to help retailers create an automated interactive marketing channel that will drive traffic and inspire shoppers to buy.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Product, engineering and marketing teams seeking a tool to improve their operations	Audience Retailers & Direct Selling companies
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Supported	Pricing €295/month You can choose from 4 plans depending on your need. - Commerce Light starting at €295 - Commerce Plus starting at €660 - Enterprise starting at €1,440 - Empire starting at €13,595 - We offer discounts for yearly subscriptions. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.8 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros It boosts your sales revenue and gives you flawless e-commerce management. Easy to manage Business to business and business to customer sales. Very easy to adjust listing and it's content. User friendly - easy even for beginners Multiple Customization options Allows many different user roles Multi-channel distribution Useful content structure Cons Overall its an outstanding but I would be happier if they improve analytical data. Needs better SEO features Documentation can be improved	Pros & Cons from Real Users Pros This product is easy to use. The support team is so helpful and kind. They worked with us on issues, showing us how to solve them, and set us up for success in the future. They are fast in their response and are clear in replies. Possible to connect with your website. Clients can access fast and with ease our products with our leaflets online. Easy platform to work with. Support is amazing and fast answering and fixing your issues. In addition to the innovative product, which paves the bridge between online and offline, iPaper convinces with its excellent service not only before the purchase, but especially afterwards, when it comes to implementation. Catalogue enrichment. Ease of use. Scheduling. Cloud management. Fast and up to date support. Customizable. Clarity in the information shared, simple to understand, practical, easy to use, very professional tool. I was able to understand the purpose and a few topics on how to make our weekly Newsletter more engaging for store staff with new features with Enrichments. Great input on how to use font sizes, analyze statistics and integrate links or media in the library to communicate messages even better. Cons There is really nothing I don't like. I have been very happy using this product and interacting with their customer service. There isn't anything i didn't like in this platform. We cannot name any cons, because we have only had positive experiences with the product and the service. Should have predefined icons for easy start. Should add AI recognition for recommending what to do sometimes. Until now, nothing. Of course we would love more support and the call just went fast, time is always short to enjoy this tool!
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Optimizely Founded: 2010 United States www.optimizely.com	Company Information iPaper Founded: 2006 Denmark www.ipaper.io
Alternatives Adobe Experience Manager Adobe	Alternatives Publitas Publitas.com
BytePlus Recommend BytePlus	Dot.vu
Intellimize	Spott Spott, a Publitas company
Bloomreach	Flipsnack
AB Tasty View All	DCatalog View All
Categories AB Testing Supported AI eCommerce Supported App Design Supported B2B eCommerce Supported Composable Commerce Supported Content Experience Supported Content Management Supported Content Marketing Supported Content Optimization Supported Customer Data Platforms (CDP) Supported Digital Asset Management Supported Digital Experience Platforms (DXP) Supported eCommerce Supported eCommerce Merchandising Supported eCommerce Personalization Supported eCommerce Search Supported Feature Management Supported Headless CMS Supported Landing Page Supported Marketing Calendar Supported Mobile App Optimization Supported Performance Testing Supported Personalization Supported PIM Supported Product Recommendation Engines Supported Usability Testing Supported	Categories B2B eCommerce Supported Catalog Maker Supported Catalog Management Supported Content Marketing Supported eCommerce Marketing Supported Flipbook Supported Publishing and Subscriptions Supported
Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Not Supported Heatmaps Not Supported Landing Pages / Web Forms Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Supported App Design Features Change Management Not Supported Collaboration Not Supported Design Templates Not Supported Drag & Drop Not Supported Feature Library Not Supported Prototyping Not Supported Testing Management Supported Visual Interface Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Supported Form Creation Not Supported Real Time Editing Supported Responsive Supported SEO Management Not Supported Templates Not Supported Performance Testing Features API Testing Not Supported Benchmarking Not Supported Cross Browser Testing Not Supported Debugging Not Supported Historical Reporting Not Supported Load Testing Not Supported Mobile Testing Supported Parallel Testing Not Supported Regression Testing Not Supported UI Testing Supported Web Testing Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Not Supported Account Based Marketing Supported Behavioral Targeting Supported Campaign Segmentation Not Supported Content Analytics Not Supported Contextual Targeting Supported Customer Profiles Supported Experience Management Supported Recommendation Engine Supported Website Personalization Supported	Content Marketing Features Audience Targeting Not Supported Brand Management Supported Campaign Management Supported Categorization / Grouping Not Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Not Supported Multi-Channel Publishing Not Supported Publish Scheduling Supported SEO Management Not Supported Social Media Management Not Supported Video Management Not Supported Show More Features Catalog Management Features Catalog Creation Supported Content Library Supported Content Management Supported Cross Selling Functionality Supported Custom Product Attributes Supported Customizable Catalogs Supported Desktop Publishing Not Supported Pricing Management Not Supported Product Comparison Supported Search Supported Flipbook Features Editing Tools Supported File Converting Supported Reporting / Analytics Supported Table of Contents Supported Templates Not Supported Publishing and Subscriptions Features Advertising Management Supported Books Not Supported Campaign Management Supported Catalogs Supported Circulation Management Supported Content Management Supported Layout & Design Supported Magazines Supported Newsletters Not Supported Newspapers Not Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Not Supported Email Marketing Supported Email Personalization Not Supported Facebook Ads Supported Google Ads Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Supported Search Marketing Not Supported Segmentation Not Supported Signup Forms & Popups Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported
Integrations Google Analytics Supported Acquia CDP Supported CallTrackingMetrics Supported Causal Supported ChannelMix Supported Contentsquare Supported Cutover Supported Econda Supported IXOPAY Supported Infinity Call Tracking Supported Livestorm Supported Qualaroo Supported RELAYTO Supported Survicate Supported Syntasa Supported TrekkSoft Supported Usabilla Supported WhatsApp Not Supported tradeit Supported Show More Integrations View All 106 Integrations	Integrations Google Analytics Supported Acquia CDP Not Supported CallTrackingMetrics Not Supported Causal Not Supported ChannelMix Not Supported Contentsquare Not Supported Cutover Not Supported Econda Not Supported IXOPAY Not Supported Infinity Call Tracking Not Supported Livestorm Not Supported Qualaroo Not Supported RELAYTO Not Supported Survicate Not Supported Syntasa Not Supported TrekkSoft Not Supported Usabilla Not Supported WhatsApp Supported tradeit Not Supported Show More Integrations View All 15 Integrations
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