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About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

About

The AI platform that turns customer qualitative data into actionable insights in minutes instead of weeks. Bring speed and transparency to your research in a centralized insight repository. Stop manual analysis of user feedback to uncover opportunities. Our cutting-edge AI enables you to effortlessly analyze data with a level of accuracy akin to human capabilities, allowing you to swiftly construct your "opportunity solution tree". Empower your research analysis with AI. Our AI is trained on best user research practices and methods. It even helps you spot biased questions and answers. To feed your solution, it is essential to conduct comprehensive research that encompasses user insights. Our AI enables a better understanding of the problem space and empowers your design process. Transform research from a potential bottleneck into a catalyst. Use AI to empower decision-making to deliver products that create value for both your customers and your business.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Audience

Researchers and businesses that want a solution to get leads in order to foster better product decisions

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$199/month
Free Version
Free Trial

Pricing

€89 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Company Information

Ween
www.ween.ai/

Alternatives

heatmap

heatmap

heatmap.com

Alternatives

UserZoom

UserZoom

UserTesting
Questly AI

Questly AI

Questly

Categories

Categories

Usability Testing Features

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Integrations

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews

Integrations

Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews
Claim Optimal Workshop and update features and information
Claim Optimal Workshop and update features and information
Claim Ween and update features and information
Claim Ween and update features and information