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About

Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns. The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results. MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.

About

Plannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing. Plannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Only Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing analysts, marketing managers, digital marketing teams, advertising agencies, CMOs, data analysts, e-commerce businesses, and any organization running multi-channel marketing campaigns who need to measure true marketing effectiveness and optimize budget allocation.

Audience

The 1st Platform built for CMOs, Marketing Operations & Marketing Budget Owners looking to improve and optimize their marketing plan & budget for Operational Marketing Excellence

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

$750 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

MixModeler
Founded: 2025
United Kingdom
mixmodeler.com

Company Information

Plannuh
Founded: 2017
United States
www.plannuh.com

Alternatives

Alternatives

TrueNorth

TrueNorth

Venture Harbour Ltd.
Factors.ai

Factors.ai

Factors.AI

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

MRM Features

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Integrations

Facebook
Google Ads
HubSpot Marketing Hub
LinkedIn
Salesforce

Integrations

Facebook
Google Ads
HubSpot Marketing Hub
LinkedIn
Salesforce
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Claim MixModeler and update features and information
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Claim Plannuh and update features and information