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About

Mirava is a pricing tool for mobile apps that simplifies and optimises price localisation across iOS, Google Play, and Stripe. Instead of manually adjusting pricing tiers or maintaining spreadsheets, Mirava helps you apply strategies like purchasing power parity (PPP) or fixed discounts — fully compliant with platform guidelines in over 175 countries. Built by app founders who experienced the frustrations of global pricing versus regional pricing firsthand, Mirava solves common issues like time-consuming updates, inconsistent pricing, and lost revenue due to poor localisation. Early users report revenue increases of 15–40% after switching to more accurate regional pricing. Whether you're an independent developer or part of a larger mobile app team, Mirava offers an efficient, data-driven way to improve your pricing strategy and grow international revenue — without adding operational overhead.

About

Pricing software solutions providing entry level Price Management through to the most sophisticated Price Optimization and Automated Rules Based Pricing needs using ‘elasticity demand models’ that encapsulate the interaction and collision of prices along with other merchandising activities. This enables the system to then forecast the likely outcomes of different prices. The solution brings together all the elements of pricing necessary in today’s markets to implement and optimize Hi-Low, EDLP or a mix of those strategies through line item, brand, supplier, competitor and category rules and differentials, mixed with performance targets. The price optimization module enables you to maximize the overall profit, margin or contribution of a portfolio of products. Unlike other revenue optimization products we can optimize regular and promotional prices, separately or concurrently and on demand, taking the effects of each other into account.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mobile app developers with global audiences, Independent iOS and Android app creators, Mobile app product managers, SaaS companies with mobile offerings, Mobile gaming studios monetizing internationally

Audience

Retailers that need a price optimization solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Mirava
Founded: 2025
Netherlands
mirava.io

Company Information

Retail Express
Founded: 2004
United Kingdom
www.retailexpress.com

Alternatives

ParityVend

ParityVend

Ambeteco

Alternatives

Pricing Lifecycle

Pricing Lifecycle

Profimetrics
DemandTec

DemandTec

Acoustic

Categories

Categories

Pricing Optimization Features

Channel Analysis Not Supported
Competing Product Analysis Not Supported
Forecasting Not Supported
Market Analysis Not Supported
Multi-Store Management Not Supported
Price List Management Not Supported
Price Optimization Automation Not Supported
Pricing Analytics Not Supported
Profitability Analysis Not Supported
Scenario Planning Not Supported

Retail Management Features

Commission Management Supported
CRM Supported
eCommerce Supported
Email Marketing Supported
Employee Management Supported
Loyalty Program Supported
Mail Order Supported
Merchandise Management Supported
Multi-Location Supported
Order Management Supported
Purchase Order Management Supported
Reporting/Analytics Supported
Returns Management Not Supported

Integrations

No info available.

Integrations

No info available.
Claim Mirava and update features and information
Claim Mirava and update features and information
Claim Retail Express and update features and information
Claim Retail Express and update features and information