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About

Mirava is a pricing tool for mobile apps that simplifies and optimises price localisation across iOS, Google Play, and Stripe. Instead of manually adjusting pricing tiers or maintaining spreadsheets, Mirava helps you apply strategies like purchasing power parity (PPP) or fixed discounts — fully compliant with platform guidelines in over 175 countries. Built by app founders who experienced the frustrations of global pricing versus regional pricing firsthand, Mirava solves common issues like time-consuming updates, inconsistent pricing, and lost revenue due to poor localisation. Early users report revenue increases of 15–40% after switching to more accurate regional pricing. Whether you're an independent developer or part of a larger mobile app team, Mirava offers an efficient, data-driven way to improve your pricing strategy and grow international revenue — without adding operational overhead.

About

Pricing software solutions providing entry level Price Management through to the most sophisticated Price Optimization and Automated Rules Based Pricing needs using ‘elasticity demand models’ that encapsulate the interaction and collision of prices along with other merchandising activities. This enables the system to then forecast the likely outcomes of different prices. The solution brings together all the elements of pricing necessary in today’s markets to implement and optimize Hi-Low, EDLP or a mix of those strategies through line item, brand, supplier, competitor and category rules and differentials, mixed with performance targets. The price optimization module enables you to maximize the overall profit, margin or contribution of a portfolio of products. Unlike other revenue optimization products we can optimize regular and promotional prices, separately or concurrently and on demand, taking the effects of each other into account.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Mobile app developers with global audiences, Independent iOS and Android app creators, Mobile app product managers, SaaS companies with mobile offerings, Mobile gaming studios monetizing internationally

Audience

Retailers that need a price optimization solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Mirava
Founded: 2025
Netherlands
mirava.io

Company Information

Retail Express
Founded: 2004
United Kingdom
www.retailexpress.com

Alternatives

ParityVend

ParityVend

Ambeteco

Alternatives

Pricing Lifecycle

Pricing Lifecycle

Profimetrics
DemandTec

DemandTec

Acoustic

Categories

Categories

Pricing Optimization Features

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Retail Management Features

Commission Management
CRM
eCommerce
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management

Integrations

No info available.

Integrations

No info available.
Claim Mirava and update features and information
Claim Mirava and update features and information
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Claim Retail Express and update features and information