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About
Mirava is a pricing tool for mobile apps that simplifies and optimises price localisation across iOS, Google Play, and Stripe. Instead of manually adjusting pricing tiers or maintaining spreadsheets, Mirava helps you apply strategies like purchasing power parity (PPP) or fixed discounts — fully compliant with platform guidelines in over 175 countries.
Built by app founders who experienced the frustrations of global pricing versus regional pricing firsthand, Mirava solves common issues like time-consuming updates, inconsistent pricing, and lost revenue due to poor localisation. Early users report revenue increases of 15–40% after switching to more accurate regional pricing.
Whether you're an independent developer or part of a larger mobile app team, Mirava offers an efficient, data-driven way to improve your pricing strategy and grow international revenue — without adding operational overhead.
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About
Pricing software solutions providing entry level Price Management through to the most sophisticated Price Optimization and Automated Rules Based Pricing needs using ‘elasticity demand models’ that encapsulate the interaction and collision of prices along with other merchandising activities. This enables the system to then forecast the likely outcomes of different prices. The solution brings together all the elements of pricing necessary in today’s markets to implement and optimize Hi-Low, EDLP or a mix of those strategies through line item, brand, supplier, competitor and category rules and differentials, mixed with performance targets. The price optimization module enables you to maximize the overall profit, margin or contribution of a portfolio of products. Unlike other revenue optimization products we can optimize regular and promotional prices, separately or concurrently and on demand, taking the effects of each other into account.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Mobile app developers with global audiences, Independent iOS and Android app creators, Mobile app product managers, SaaS companies with mobile offerings, Mobile gaming studios monetizing internationally
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Audience
Retailers that need a price optimization solution
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMirava
Founded: 2025
Netherlands
mirava.io
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Company InformationRetail Express
Founded: 2004
United Kingdom
www.retailexpress.com
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Categories |
Categories |
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Pricing Optimization Features
Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning
Retail Management Features
Commission Management
CRM
eCommerce
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
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Integrations
No info available.
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Integrations
No info available.
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