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About

Merciv is the consumer intelligence platform that connects your internal data and the external world into one living, cited source of truth — so teams can answer any question about their consumers and brand in minutes. Merciv unifies four knowledge sources: internal knowledge (research, decks, spreadsheets, and systems like Snowflake, Looker, and SharePoint), external signals (social, reviews, search and trend data, competitive activity, pricing), syndicated data (NielsenIQ, Circana, Mintel), and Merciv-owned product and category data. A knowledge graph, hybrid retrieval, and code execution for spreadsheets power accurate, source-backed answers. Teams use Merciv for consumer perception, SKU-level sentiment and complaint analysis, competitive intelligence, trend monitoring, deep research, data-grounded personas, and decision-ready reports, briefs, and decks. Every answer is cited, permission-aware, and auditable: SOC 2 Type II, tenant isolation, zero-training, SSO/SCIM.

About

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise consumer brands, retailers, and CPG companies — insights, data & analytics, marketing, brand, innovation, R&D, merchandising, product, and CX teams in food & beverage, beauty, health & wellness, apparel, home goods, and retail. Also investment teams at holding companies, PE, and VC firms.

Audience

Companies searching for a solution to scale their trade promotion optimization tasks

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Merciv
Founded: 2024
United States
merciv.com

Company Information

Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/

Alternatives

Alternatives

BluePlanner

BluePlanner

UpClear
C-Smart

C-Smart

Cognizant

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
Looker
Microsoft SharePoint
PTC FlexPLM
Snowflake
Ubersmith

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
Looker
Microsoft SharePoint
PTC FlexPLM
Snowflake
Ubersmith
Claim Merciv and update features and information
Claim Merciv and update features and information
Claim Wipro Promax and update features and information
Claim Wipro Promax and update features and information