MediaMath vs. Wurl Comparison


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About Our omnichannel DSP allows marketers to manage truly omnichannel campaigns across mobile, display, social, video, audio and native, with privileged access to our global ecosystem of premium supply. We offer the complete set of capabilities needed to manage coordinated omnichannel campaigns including execution, creative management, targeting and reporting in a centralized location, allowing marketers to transcend siloed channel buying and focus on driving great consumer experiences and incremental business results from their marketing.	About Wurl Perform enables streamers to run promotional advertising campaigns to attract new viewers and retain existing customers. The world’s first and only machine-learning-powered performance marketing solution for CTV. Wurl Perform uses machine learning based on hundreds of millions of TV viewers to precisely identify those with a high-ranked interest in promoted content. Not only is Wurl Perform highly effective, but every campaign impression and conversion is measured, allowing streamers to accurately track ROAS (return on ad spending). For decades, traditional TV networks have delivered 15 and 30-second promotional campaigns to increase viewership. But these campaigns can’t be targeted or measured accurately for each viewer. Wurl Perform changes everything because now streamers can leverage machine learning to individually target promotional campaigns and precisely measure results. The innovative approach of Wurl Perform manages the explosive growth in streaming TV.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers	Audience Streamers and content creators searching for a performance marketing solution to run promotional advertising campaigns
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Infillion Founded: 2007 United States www.mediamath.com	Company Information Wurl United States www.wurl.com/service/perform/
Alternatives CIENCE GO Digital CIENCE	Alternatives Amagi
Aroscop Aroscop Tech	ViewNexa
Simpli.fi	tvScientific
The Trade Desk	Allroll
SmartyAds View All	MNTN View All
Categories CTV & OTT Advertising Supported Data Management Platforms (DMP) Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported Predictive Analytics Supported Programmatic Advertising Supported Social Media Advertising Supported Video Advertising Supported	Categories CTV & OTT Advertising Supported Performance Marketing Supported Video Advertising Supported

Integrations Acxiom InfoBase Supported Acxiom Real Identity Supported Celtra Supported Confiant Supported Cross Pixel Supported Factori Supported Hu-manity.co Privacy Experience Supported Lyftrondata Supported Lytics Supported Magellan AI Supported Nexoya Supported PlaceIQ Supported Proximic by Comscore Supported RIVN Supported Retargetly Supported Sharethrough Supported Social Display Supported Supermetrics Supported UltraDDoS Protect Supported UltraWAF Supported Show More Integrations View All 35 Integrations	Integrations Acxiom InfoBase Not Supported Acxiom Real Identity Not Supported Celtra Not Supported Confiant Not Supported Cross Pixel Not Supported Factori Not Supported Hu-manity.co Privacy Experience Not Supported Lyftrondata Not Supported Lytics Not Supported Magellan AI Not Supported Nexoya Not Supported PlaceIQ Not Supported Proximic by Comscore Not Supported RIVN Not Supported Retargetly Not Supported Sharethrough Not Supported Social Display Not Supported Supermetrics Not Supported UltraDDoS Protect Not Supported UltraWAF Not Supported Show More Integrations
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