Logbooks for Guns vs. Merchant Magic Comparison


Logbooks for Guns Blue Aeris	Merchant Magic Cervelle	+	+
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About Logbooks for Guns is browser-based record-keeping software for Federal Firearms Licensees. Since 2011, dealers, C&R collectors, manufacturers and importers have used it to log more than a million firearm transactions in an electronic acquisition and disposition (A&D) bound book. Firearms come in with barcode scanning and go out with ATF Form 4473 completed on a tablet or computer, with the NICS response recorded on the form. A business can keep separate books for consignment, gunsmithing, pawn or NFA items. No correction overwrites a record: the original entry and the reason for the change are kept, and the complete book exports for an ATF inspection. Each team member has their own permissions, existing records import from a spreadsheet, and a REST API with webhooks connects point-of-sale and e-commerce systems. Dealer plans are tiered by annual acquisitions, starting at $8 a month; collectors, manufacturers and importers have their own plans, and every plan begins with a 30-day trial.	About Merchant Magic POS is a comprehensive, ATF-compliant point-of-sale software tailored for the firearms industry. It streamlines operations by managing sales, refunds, layaways, special orders, trades, direct buys, consignments, FFL transfers, and purchase orders. The system supports item entry via a barcode scanner or touch screen, features user-configurable buttons for speedy sales, and allows scanning of driver's licenses to instantly add customers into the system. It tracks retail, web, gun show, and event sales, with customer notes appearing at POS. Integrated credit card processing, built-in training, and a complete gunsmithing module enhance its functionality. Security is robust, ensuring employees only access areas relevant to their roles. The software also offers features like gun trace capabilities, attachment of images to products and customers, allocation alerts at receiving, and the ability to run on one or more Windows-based PCs within a local network.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience FFL dealers (including home-based), gunsmiths, pawnbrokers, manufacturers, importers and C&R collectors in the United States; small businesses with 1-50 employees	Audience Firearms retailers requiring a point-of-sale system to manage sales, inventory, and customer relations
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $8 per month All prices in USD per month; price per month with yearly billing in brackets; cap = acquisitions per year. Dealer plans: Starter $8 ($6.67), cap 100 Basic $18 ($15), cap 500 Standard $28 ($23.33), cap 1,000 Professional $40 ($33.33), cap 2,500 Business $65 ($54.17), cap 5,000 Enterprise $85 ($70.83), cap 10,000 Enterprise Plus $130 ($108.33), cap 25,000 Other plans (no acquisition cap): Collector $30 ($25) Manufacturer $60 ($55) Importer $60 ($55) 30-day free trial. No free version. Free Version Not Supported Free Trial Supported	Pricing $200 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information Blue Aeris Founded: 2011 United States www.logbooksforguns.com	Company Information Cervelle Founded: 2000 United States www.cervellesoftware.com/pos
Alternatives Gun StoreMaster	Alternatives Logbooks for Guns Blue Aeris
EZ Arms Keeper	Gun StoreMaster
FFLAssist	Buy/Sell Plus Data Age Business Systems
E4473	GunBiz POS
FastBound View All	Rapid Gun Systems View All
Categories Firearms Supported	Categories Firearms Supported Point of Sale Supported
Firearms Features Accounting / ERP Not Supported Analytics / Reporting Not Supported ATF Compliance Not Supported Audit Trail Supported Background Check Not Supported Barcode Scanning / Printing Supported CRM Not Supported eCommerce / Online Sales Not Supported Electronic 4473 Supported Electronic Bound Book Supported eZ Check Verification Not Supported FFL Supported For Shooting Instructors Not Supported For Shooting Ranges Not Supported Inventory Management Not Supported Point of Sale (POS) Not Supported Purchasing / Procurement Not Supported
Integrations QuickBooks Online Supported View All 1 Integration	Integrations QuickBooks Online Not Supported
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