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About

Featuring an AI-powered CRM, stunning IDX websites, and fan favorite tools like our Dynamic CMA and automated social media marketing (Social Studio), Lofty (formerly Chime) is an all-in-one platform known for its ease of use. Designed from the ground up for real estate professionals to drive more leads to close, our intuitive system ensures no matter how many years your agents have been in the business or their level of technical skill, they can easily step in and start using Lofty to generate results. Want an AI assistant that engages with leads 24/7 and learns as it interacts? We’ve got that. Want a geo-farming solution that helps you identify those hard-to-find seller leads in a specific neighborhood? We’ve got that too (it’s built-in). Want award-winning technology that understands how teams work and how to help you stand out from the competition? We’ve got all that and more. Want to close MORE deals FASTER? It's time for Lofty!

About

Ideal for agents, teams and brokerages looking to increase their productivity. Discover how Propertybase helps you turn leads into life-long clients. Propertybase and Lone Wolf offer the industry’s most comprehensive suite of tools including CRM, Back Office, Lead Generation, Marketing & More making every step from search to sale an intelligent and seamless experience. See how we pair IDX websites, CRM, and back-office tools that help real estate professionals meet the demands of today’s challenges. Technology will never replace the value of real estate agents. Propertybase provides the tools you need to automate time-consuming tasks, reach more consumers, and drive your business forward. Propertybase Salesforce Edition helps real estate businesses in 60+ countries grow with market-leading technology. Designed to drive collaboration and performance, Propertybase GO is the ideal software to grow your brand.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Residential real estate agents, teams and brokerages

Audience

Property managers and commercial renters seeking a solution to manage their commercial properties

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Please contact us to request a quote.
Free Version Not Supported
Free Trial Not Supported

Pricing

$79 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.9 / 5
ease 4.6 / 5
features 4.8 / 5
design 4.7 / 5
support 4.4 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Lofty allows me to keep in regular contact with more prospects and clients than would ever be possible on my own. It's like having an Assistant who never lets a ball drop! Lofty also offers other valuable functions that I'd have to purchase elsewhere, such as Social Studio, which helps me keep on top of my social media presence, and Transaction Management, which keeps my business running smoothly!
  • My favorite features are the one-click reports. (CMA, Home Value, Market Snapshot, Market Reports etc) Automations with listing alerts and the AI bot are very useful and time saving as well. This saves a lot of time to have the following integrated into one platform: -Calling/Texting from a web browser - AI assistant -IDX site with automated listing alerts - Calendar/scheduling - Task management - Transaction management - Mass marketing - Individual Marketing - Reporting - Contact database - Social media management - Website And more.
  • It handles and generates a lot of things. It can integrate every platform that I have used as well.
  • I love that the combination of the website and the CRM creates a lead-generating machine. It's very good at integrating website lead forms and organizing leads, and the smart plans allow a lot of nurturing and follow-up. It's easy to manage team members, agent access, lead assignments, and automated lead flow. It also has great options for managing files, costs, income, calendars, phone calls, emails, and other things needed to run a mid-size real estate team. We also create a lot of templates for emails and text messaging, which come in handy when team members need them. There are so many marketing options available, and they make it very easy to set things up for auto direct-mail and digital ads.
  • Chime is an all encompassing program that I absolutely love. Chime is always updating the system to install new features.

Cons

  • Lofty is missing the ability to search for listings based on drive time to or from a certain location, such as is possible with software such as Intrix DriveTime. However, Lofty does ask for suggestions and regularly updates their offerings, so I'm hoping this may be offered in the future.
  • The system does so much that there can be a bit of a learning curve to wrap your head around everything. The smart plans are not as robust as competitors and also very clunky to build out.
  • AI needs more improvement, mostly it labels wrong.
  • We've been with Lofty for a few years, and ever since they moved their customer service center to India, the customer support went down the drain. If you have a problem, it's better to do everything you possibly can to fix it yourself and then use support as a last resort (sometimes they can help, most of the time they can't). The website has a lot of features, but you're limited to the predesigned blocks they give you, not a lot of customization options. The CRM is the most robust I've ever seen, but it can also be overwhelming and confusing if you're not tech-savvy. There are so many options and features that if you don't know what you're doing you can do some serious damage to the relationship with the leads. If you're looking to create curated digital ads, you'll be better off making them yourself. The team at Lofty is great at ad creation, but it's like hiring an ad agency so you have to give up some creative freedom.
  • The AI is not engaging with leads in the same manner and I'm questioning the add on. Also, I feel like with the AI capabilities out there, the program could be more intuitive and not ask inappropriate questions anymore. It's been in existence long enough to have evolved better by now.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Lofty
Founded: 2016
United States
lofty.com/

Company Information

Propertybase
www.propertybase.com

Alternatives

Alternatives

Qobrix

Qobrix

Qobo Group
Lone Wolf

Lone Wolf

Lone Wolf Technologies
Goliath

Goliath

Goliath Data

Categories

Categories

Real Estate Agency Features

Calendar Management Supported
Client / Property Matching Supported
Client Database Supported
Commission Management Not Supported
Contact Management Supported
Contract Management Supported
Email Marketing Supported
Flyer / Catalog Printing Supported
Lead Management Supported
Listing Management Supported
Property Database Supported
Website Management Supported

Real Estate CRM Features

Campaign Management Supported
Client / Property Matching Supported
Contact Management Supported
Dashboard Supported
Email Marketing Supported
Interaction Tracking Supported
Lead Management Supported
Property Alerts Supported
Referral Tracking Not Supported
Segmentation Supported

Real Estate Marketing Features

Advertising Management Supported
CMA Supported
Contact Management Supported
CRM Supported
Email Marketing Supported
Lead Generation Supported
Listing Management / IDX Supported
Presentation Supported
Reporting / Analytics Supported
SEO Supported
SMS Marketing Supported
Social Media Marketing Supported
Virtual Tour Not Supported
Website Builder Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Supported
Lead Distribution Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Supported
Prospecting Tools Supported
Source Tracking Supported

Real Estate CMA Features

Contact Management Supported
Lead Capture Supported
Market Charts Supported
Presentation Tools Supported
Price Forecasting Supported
Proposal Generation Supported
Templates Supported

Real Estate Agency Features

Calendar Management Not Supported
Client / Property Matching Supported
Client Database Not Supported
Commission Management Supported
Contact Management Supported
Contract Management Not Supported
Email Marketing Supported
Flyer / Catalog Printing Not Supported
Lead Management Not Supported
Listing Management Supported
Property Database Not Supported
Website Management Not Supported

Real Estate CRM Features

Campaign Management Not Supported
Client / Property Matching Supported
Contact Management Not Supported
Dashboard Supported
Email Marketing Supported
Interaction Tracking Supported
Lead Management Supported
Property Alerts Not Supported
Referral Tracking Not Supported
Segmentation Supported

Lease Management Features

Billing & Invoicing Not Supported
Commercial Leases Not Supported
Contact Management Supported
Landlord Database Not Supported
Lease Classification Supported
Portfolio Management Not Supported
Property Management Not Supported
Residential Leases Not Supported
Retail Leases Not Supported
Sublease Management Not Supported
Tenant Database Not Supported

Real Estate Property Management Features

Billing & Invoicing Not Supported
Commercial Properties Supported
Contact Management Supported
Credit Check Not Supported
Expense Management Not Supported
Insurance Management Not Supported
Landlord Database Not Supported
Late Fee Calculation Not Supported
Lease Management Not Supported
Maintenance Management Not Supported
Owner Portal Not Supported
Payment Processing Not Supported
Portfolio Management Not Supported
Rent Tracking Not Supported
Residential Properties Supported
Tax Management Not Supported
Tenant Database Not Supported
Tenant Portal Not Supported
Vacancy Tracking Not Supported
Website Management Not Supported

Integrations

BoldTrail Back Office Supported
Agent Legend Supported
BombBomb Supported
Callingly Supported
Desktop.com Supported
GeoMaps Supported
Gmail Supported
Google Ads Supported
Google Calendar Supported
Happy Grasshopper Supported
Instapage Supported
Microsoft 365 Supported
Microsoft Exchange Supported
SkySlope Supported
SyncApps Not Supported
Wufoo Supported
Zapier Supported
Zillow Supported
leadpops Supported
zipForm Plus Supported

Integrations

BoldTrail Back Office Supported
Agent Legend Not Supported
BombBomb Not Supported
Callingly Not Supported
Desktop.com Not Supported
GeoMaps Not Supported
Gmail Not Supported
Google Ads Not Supported
Google Calendar Not Supported
Happy Grasshopper Not Supported
Instapage Not Supported
Microsoft 365 Not Supported
Microsoft Exchange Not Supported
SkySlope Not Supported
SyncApps Supported
Wufoo Not Supported
Zapier Not Supported
Zillow Not Supported
leadpops Not Supported
zipForm Plus Not Supported
Claim Lofty and update features and information
Claim Lofty and update features and information
Claim Propertybase and update features and information
Claim Propertybase and update features and information