Related Products
|
||||||
About
Laurence is an AI-driven advertising optimization platform focused on automating and improving Amazon PPC (pay-per-click) campaigns using quantitative models, advanced statistics, and real-time learning rather than manual rules or fixed playbooks. It continuously calculates mathematically optimal bids for tens of thousands of keywords and product targets, adjusts bids, budgets, and targets hourly, and uses reinforcement learning to adapt to market conditions, seasonality, and competitor activity. It provides full transparency for every decision, including an “Ask Laurence” AI reporting agent that explains actions and maintains a complete audit trail. Laurence’s models are designed to treat PPC as a math problem with precise bid optimization instead of heuristics, detect market trends before competitors, and avoid wasted spend from outdated manual methods.
|
About
RunPPC is an AI agent for Google Ads, built for small businesses and the agencies and freelancers managing their accounts.
Create a full Google Ads campaign just by chatting with the agent: keywords, ad groups, ads, all structured for conversion from day one. No PPC expertise needed.
The agent then reviews your account every day: wasted spend, cheap converting keywords, broken conversion tracking. Ask it anything about your own account and get a straight answer. Nothing is applied until you approve it — then RunPPC makes the change for you in one click.
After the click, RunPPC personalizes your landing page for every search on the same URL, matched to the keyword and the city, so visitors land on a page written for exactly what they typed. More conversions from the same budget.
Covers Search and Performance Max, call and form tracking, real cost per lead, and offline conversion upload.
|
|||||
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
|
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
|
|||||
Audience
Amazon brand advertising teams and ecommerce marketers who want automated, AI-powered PPC optimization that maximizes performance and transparency without manual guesswork
|
Audience
Lead generation small businesses running their own Google Ads: plumbers, electricians, HVAC, roofing, dentists, lawyers, cleaning and moving companies, and other service businesses that live on calls and form fills, plus the agencies and freelance PPC consultants managing accounts for them.
|
|||||
Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
|
Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Not Supported
|
|||||
API
Offers API
Not Supported
|
API
Offers API
Not Supported
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
|
Pricing
$49/month
Free Version
Not Supported
Free Trial
Supported
|
|||||
Reviews/
|
Reviews/
|
|||||
Pros & Cons from Real UsersPros
Cons
|
||||||
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
|
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
|
|||||
Company InformationLaurence
Founded: 2025
United States
www.laurence.com
|
Company InformationRunPPC
Founded: 2026
France
www.runppc.com
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
|
|
|
|||||
Categories |
Categories |
|||||
PPC Features
A/B Testing
Not Supported
Account Alerts
Supported
Analytics / ROI Tracking
Supported
Bid Management
Supported
Budget Management
Supported
Campaign Management
Supported
Conversion Tracking
Supported
Google / Bing Ads
Supported
Keyword Research Tools
Supported
Keyword Tracking
Not Supported
Landing Pages / Web Forms
Supported
URL Builder
Not Supported
|
||||||
Integrations
Amazon
Not Supported
Amazon Pay
Not Supported
Google Ads
Supported
|
||||||
|
|
|