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About

Laurence is an AI-driven advertising optimization platform focused on automating and improving Amazon PPC (pay-per-click) campaigns using quantitative models, advanced statistics, and real-time learning rather than manual rules or fixed playbooks. It continuously calculates mathematically optimal bids for tens of thousands of keywords and product targets, adjusts bids, budgets, and targets hourly, and uses reinforcement learning to adapt to market conditions, seasonality, and competitor activity. It provides full transparency for every decision, including an “Ask Laurence” AI reporting agent that explains actions and maintains a complete audit trail. Laurence’s models are designed to treat PPC as a math problem with precise bid optimization instead of heuristics, detect market trends before competitors, and avoid wasted spend from outdated manual methods.

About

RunPPC is an AI agent for Google Ads, built for small businesses and the agencies and freelancers managing their accounts. Create a full Google Ads campaign just by chatting with the agent: keywords, ad groups, ads, all structured for conversion from day one. No PPC expertise needed. The agent then reviews your account every day: wasted spend, cheap converting keywords, broken conversion tracking. Ask it anything about your own account and get a straight answer. Nothing is applied until you approve it — then RunPPC makes the change for you in one click. After the click, RunPPC personalizes your landing page for every search on the same URL, matched to the keyword and the city, so visitors land on a page written for exactly what they typed. More conversions from the same budget. Covers Search and Performance Max, call and form tracking, real cost per lead, and offline conversion upload.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Amazon brand advertising teams and ecommerce marketers who want automated, AI-powered PPC optimization that maximizes performance and transparency without manual guesswork

Audience

Lead generation small businesses running their own Google Ads: plumbers, electricians, HVAC, roofing, dentists, lawyers, cleaning and moving companies, and other service businesses that live on calls and form fills, plus the agencies and freelance PPC consultants managing accounts for them.

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$49/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • It's very easy to use.

Cons

  • Nothing

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Laurence
Founded: 2025
United States
www.laurence.com

Company Information

RunPPC
Founded: 2026
France
www.runppc.com

Alternatives

Alternatives

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Calibrated Intelligence
Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence

Categories

AI Advertising Supported
PPC Supported

Categories

AI Advertising Supported
PPC Supported

PPC Features

A/B Testing Not Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Supported
URL Builder Not Supported

Integrations

Amazon Supported
Amazon Pay Supported
Google Ads Not Supported

Integrations

Amazon Not Supported
Amazon Pay Not Supported
Google Ads Supported
Claim Laurence and update features and information
Claim Laurence and update features and information
Claim RunPPC and update features and information
Claim RunPPC and update features and information