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About

Laurence is an AI-driven advertising optimization platform focused on automating and improving Amazon PPC (pay-per-click) campaigns using quantitative models, advanced statistics, and real-time learning rather than manual rules or fixed playbooks. It continuously calculates mathematically optimal bids for tens of thousands of keywords and product targets, adjusts bids, budgets, and targets hourly, and uses reinforcement learning to adapt to market conditions, seasonality, and competitor activity. It provides full transparency for every decision, including an “Ask Laurence” AI reporting agent that explains actions and maintains a complete audit trail. Laurence’s models are designed to treat PPC as a math problem with precise bid optimization instead of heuristics, detect market trends before competitors, and avoid wasted spend from outdated manual methods.

About

PaceWise is a next-generation, AI-powered PPC budget pacing and management platform trusted by agencies, in-house marketing teams and performance marketers to stay in control of advertising spend. Bringing Google Ads, Microsoft Ads, Meta (coming soon) and TikTok into one intuitive platform, PaceWise provides real-time budget pacing, intelligent forecasting, overspend and underspend alerts, custom billing cycles, AI-powered insights and one-click white-label reporting. Built for modern PPC teams, PaceWise replaces manual spreadsheets and fragmented reporting with smarter automation, clearer visibility and faster decision-making — helping marketers keep every budget on track and make every advertising dollar work harder.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Amazon brand advertising teams and ecommerce marketers who want automated, AI-powered PPC optimization that maximizes performance and transparency without manual guesswork

Audience

Marketing agencies, in-house marketing teams, advertisers, freelance marketers, paid media consultants

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$45/month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Laurence
Founded: 2025
United States
www.laurence.com

Company Information

PaceWise
Founded: 2025
Australia
pacewise.app

Alternatives

Alternatives

EDEE

EDEE

EDEE AI
Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence

Categories

AI Advertising Supported
PPC Supported

Categories

PPC Supported

Integrations

Amazon Supported
Amazon Pay Supported
Google Ads Not Supported
Meta Ads Not Supported
Microsoft Advertising Not Supported
TikTok Ads Not Supported

Integrations

Amazon Not Supported
Amazon Pay Not Supported
Google Ads Supported
Meta Ads Supported
Microsoft Advertising Supported
TikTok Ads Supported
Claim Laurence and update features and information
Claim Laurence and update features and information
Claim PaceWise and update features and information
Claim PaceWise and update features and information