MRP Prelytix®MRP
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Related Products
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About
Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.
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About
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives:
Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies.
Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources.
Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions.
Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Businesses searching for a solution to improve their services and increase sales
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Audience
Enterprise organizations with multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingPricing varies based on website traffic and usage.
Free Version
Not Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationKickFire
Founded: 2005
United States
www.kickfire.com
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Company InformationMRP
Founded: 2002
United States
www.mrpfd.com
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Categories |
Categories |
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Buyer Intent Features
B2B Lead Generation
Supported
Channel Attribution
Supported
Competitor Analysis
Not Supported
Content Marketing
Not Supported
CRM Integration
Supported
Customer Journey Mapping
Supported
Customer Profiles
Supported
Intent Data
Supported
Lead Notifications
Supported
Lead Scoring
Supported
Lead Management Features
Activity Tracking
Supported
Campaign Management
Supported
Lead Capture
Not Supported
Lead Distribution
Not Supported
Lead Nurturing
Not Supported
Lead Scoring
Supported
Lead Segmentation
Supported
Pipeline Management
Not Supported
Prospecting Tools
Supported
Source Tracking
Supported
Sales Intelligence Features
CRM Integration
Supported
Data Cleaning
Not Supported
Data Enrichment
Supported
Data Import/Export
Not Supported
Data Mining
Not Supported
Data Verification
Not Supported
Email Integration
Not Supported
Lead Scoring
Supported
List Building
Supported
Performance Management
Not Supported
Pipeline Management
Not Supported
Predictive Modeling/Analytics
Not Supported
Prospecting Tools
Supported
Reporting/Analytics
Supported
Sales Forecasting
Not Supported
Web Analytics Features
Campaign Management
Supported
Conversion Tracking
Supported
Form Analytics
Not Supported
Goal Tracking
Not Supported
Keyword Tracking
Not Supported
Multiple Site Management
Supported
Pageview Tracking
Supported
Referral Source Tracking
Supported
Site Search Tracking
Not Supported
Time on Site Tracking
Supported
User Interaction Tracking
Not Supported
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Buyer Intent Features
B2B Lead Generation
Supported
Channel Attribution
Supported
Competitor Analysis
Supported
Content Marketing
Not Supported
CRM Integration
Supported
Customer Journey Mapping
Supported
Customer Profiles
Supported
Intent Data
Supported
Lead Notifications
Supported
Lead Scoring
Supported
Account Based Marketing Features
Analytics
Supported
Campaign Personalization
Supported
Customer Segmentation
Supported
Engagement Monitoring
Supported
Lead Nurturing
Supported
Lead Scoring
Supported
Progress Tracking
Supported
Prospecting Tools
Supported
Target Account Identification
Supported
Channel Marketing Features
Campaign Management
Supported
Channel Analytics
Supported
Content Management & Sharing
Not Supported
Incentive Management
Not Supported
Inventory Control
Not Supported
Lead Management
Supported
Multiple Channel Configurations
Supported
Order Management
Not Supported
Partner Management
Supported
Pipeline Management
Supported
Social Promotion
Not Supported
Marketing Analytics Features
A/B Testing
Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Not Supported
Website Analytics
Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
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Integrations
Adobe Marketo Engage
Supported
Eloqua
Supported
Salesforce
Supported
Act-On
Supported
ActiveCampaign
Supported
Adobe Analytics
Supported
Adobe Experience Cloud
Supported
ConnectWise CPQ
Supported
HubSpot CRM
Supported
HubSpot Customer Platform
Supported
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Integrations
Adobe Marketo Engage
Supported
Eloqua
Supported
Salesforce
Supported
Act-On
Not Supported
ActiveCampaign
Not Supported
Adobe Analytics
Not Supported
Adobe Experience Cloud
Not Supported
ConnectWise CPQ
Not Supported
HubSpot CRM
Not Supported
HubSpot Customer Platform
Not Supported
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