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About

Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.

About

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses searching for a solution to improve their services and increase sales

Audience

Enterprise organizations with multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Pricing varies based on website traffic and usage.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

KickFire
Founded: 2005
United States
www.kickfire.com

Company Information

MRP
Founded: 2002
United States
www.mrpfd.com

Alternatives

Alternatives

Clearbit

Clearbit

HubSpot
N.Rich

N.Rich

N Technologies
Foundry ABM

Foundry ABM

Foundry

Categories

Categories

Buyer Intent Features

B2B Lead Generation Supported
Channel Attribution Supported
Competitor Analysis Not Supported
Content Marketing Not Supported
CRM Integration Supported
Customer Journey Mapping Supported
Customer Profiles Supported
Intent Data Supported
Lead Notifications Supported
Lead Scoring Supported

Lead Management Features

Activity Tracking Supported
Campaign Management Supported
Lead Capture Not Supported
Lead Distribution Not Supported
Lead Nurturing Not Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Supported
Source Tracking Supported

Sales Intelligence Features

CRM Integration Supported
Data Cleaning Not Supported
Data Enrichment Supported
Data Import/Export Not Supported
Data Mining Not Supported
Data Verification Not Supported
Email Integration Not Supported
Lead Scoring Supported
List Building Supported
Performance Management Not Supported
Pipeline Management Not Supported
Predictive Modeling/Analytics Not Supported
Prospecting Tools Supported
Reporting/Analytics Supported
Sales Forecasting Not Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Not Supported
Keyword Tracking Not Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Not Supported
Time on Site Tracking Supported
User Interaction Tracking Not Supported

Buyer Intent Features

B2B Lead Generation Supported
Channel Attribution Supported
Competitor Analysis Supported
Content Marketing Not Supported
CRM Integration Supported
Customer Journey Mapping Supported
Customer Profiles Supported
Intent Data Supported
Lead Notifications Supported
Lead Scoring Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Channel Marketing Features

Campaign Management Supported
Channel Analytics Supported
Content Management & Sharing Not Supported
Incentive Management Not Supported
Inventory Control Not Supported
Lead Management Supported
Multiple Channel Configurations Supported
Order Management Not Supported
Partner Management Supported
Pipeline Management Supported
Social Promotion Not Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Integrations

Adobe Marketo Engage Supported
Eloqua Supported
Salesforce Supported
Act-On Supported
ActiveCampaign Supported
Adobe Analytics Supported
Adobe Experience Cloud Supported
ConnectWise CPQ Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Intercom Supported
Mailchimp Supported
Microsoft Dynamics 365 Supported
Openprise Supported
RambleChat Supported
Segment Supported
Sitecore Supported
Sugar Sell Supported

Integrations

Adobe Marketo Engage Supported
Eloqua Supported
Salesforce Supported
Act-On Not Supported
ActiveCampaign Not Supported
Adobe Analytics Not Supported
Adobe Experience Cloud Not Supported
ConnectWise CPQ Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Intercom Not Supported
Mailchimp Not Supported
Microsoft Dynamics 365 Not Supported
Openprise Not Supported
RambleChat Not Supported
Segment Not Supported
Sitecore Not Supported
Sugar Sell Not Supported
Claim KickFire and update features and information
Claim KickFire and update features and information
Claim MRP Prelytix® and update features and information
Claim MRP Prelytix® and update features and information